Performance Marketing Manager

We are seeking a Performance Marketing Manager to oversee customer acquisition and retention efforts. The successful candidate will manage channel-level budgets, execute campaigns, and conduct creative and platform experiments using AI tools.

Key Responsibilities:

• Manage day-to-day operations of paid acquisition and retention channels including Meta, Pinterest, and Google, with potential expansion to TikTok and AppLovin.
• Run a high volume of creative and channel-level experiments, proactively testing and expanding capacities.
• Directly manage cost-to-performance ratios with real budget accountability and autonomy over spending decisions.
• Utilize AI tools to automate reporting, testing, and optimization workflows, allowing for efficient management of multiple platforms.
• Collaborate with the team to connect systems and workflows, enhancing current AI-driven initiatives.
• Explore emerging acquisition channels such as GEO/AEO.
• Develop reporting visibility into organic and owned channels.

Requirements:

• Hands-on experience with paid campaigns on Meta, Google, and at least one additional platform.
• Comfort with managing channel-level budgets and cost-to-performance outcomes.
• Working knowledge of AI tools for campaign optimization and reporting automation.
• Demonstrated self-direction and ability to make proactive decisions.

Preferred Qualifications:

• Experience with organic and algorithmic-side marketing.
• Familiarity with GEO/AEO or interest in AI-driven discovery channels.
• Experience in DTC or ecommerce environments managing multi-platform budgets.
• Prior experience as a shared-services resource across multiple brands.

Benefits:

• Competitive salary ($120,000 - $140,000 a year)
• Real ownership of channel performance and budget
• AI-forward team environment
• Opportunities for growth and automation of work
• Comprehensive benefits packages in the US and Canada