Manager, Field Marketing

The Field Marketing Manager (FMM) is responsible for building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities.

The FMM will be based in Dallas, Texas, and will be responsible for creating and implementing marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications).

Responsibilities:

• Infuse global and national Red Bull priorities, strategies, and philosophy into field activities, focusing on building a local presence for our global brand.
• Ensure top-notch understanding of the consumer in various fields across the region which forms the basis of local idea generation and execution.
• Define ideas and programs which build brand image and increase understanding of the product functionality on a local level.
• Lead local regional intelligence, sharing market insights with the regional national team.
• Work in conjunction with regional sales to build mental and physical availability within On Premise, Off Premise and New Business environments.
• Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape.
• Ensure that every consumer experience with the brand is a positive one thanks to attention to detail and premium execution at events and all other field marketing activities.
• Build a top-notch network and sustainable relationships with the key influencers of the region.
• Collaborate with Sports Marketing teams to incorporate Red Bull athlete activations in plans and build smart 360 plans to amplify reach.
• Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.
• Involve the local team in idea generation for the field and capitalize on their personal university lifestyle to identify technology/digitally/socially driven consumer trends early.
• Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders.
• Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
• Source, hire, train and manage FMSs who fit the brand, have a Red Bull attitude and perfectly fit the field scenes.
• Implement and uphold a clean logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs.
• Develop and manage the regional budget with the support of the head of field and regional marketing team.

Requirements:

• 3+ years marketing experience.
• People management experience with a proven track record in hiring, training, and motivating teams.
• Experience in working with commercial teams – general sales or trade marketing.
• Proven background in negotiation and management of budgets.
• A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people for an idea.
• Strong leadership, planning and project management skills.
• A continual understanding of consumer trends and insights.
• A creative marketer with depth in brand understanding and innovation at the heart who puts new ideas into practice.
• Ability to multi-task and work in cross-functional teams with different objectives and personalities.
• Excellent communication skills, orally and in writing, including presenting and training abilities.
• Bachelor's degree or equivalent work experience.
• Must be fluent in English, additional language skills an advantage.
• Must have valid US driver’s license.

Benefits:

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement