Marketing Manager - Gaming

Logitech is seeking a Marketing Manager to execute marketing campaigns, expand brand presence, and drive player acquisition across the DACH region (Germany, Austria, Switzerland).

Your Contribution

• Design and launch integrated gaming campaigns across digital platforms to boost player acquisition, engagement, and conversion rates.
• Identify, negotiate with, and manage relationships with local gaming influencers, content creators, and esports entities.
• Adapt global gaming assets and product messaging for the DACH cultural context.
• Coordinate with media agencies, PR partners, and internal publishing/product teams to ensure execution of campaign assets and co-marketing promotions.
• Track and report on local marketing metrics to optimize campaign strategies and maximize marketing ROI.
• Develop localized direct-to-player CRM initiatives, news updates, and community engagement programs.
• Align local DACH go-to-market strategies with overarching global publishing goals and regional brand guidelines.

Your Qualifications and Skills

• 5-8 years of experience in marketing communication, brand management, or digital marketing, with direct exposure to the gaming or entertainment industry.
• 3-5 years of hands-on experience executing marketing campaigns, influencer strategies, or community programs within the DACH region.
• Deep understanding of the DACH gaming ecosystem, key regional media platforms, creator landscape, and local player habits.
• Strong analytical skills with a track record of evaluating digital campaign metrics and optimizing gaming marketing funnels.
• Proven experience managing relationships with external agencies, talent managers, and PR vendors.
• Native or fluent German language skills with professional business English proficiency.
• Creative problem-solver with strong project management skills and the ability to navigate dynamic, fast-paced environments.

What We Offer

• Comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones.