Description
We're looking for an innovative and hands-on Senior Customer Marketing Manager to put Harvey's EMEA customers centre stage: telling their stories, celebrating their wins, and building community around them.
You’ll sit within the EMEA Marketing team and work hand in glove with our global Customer Engagement team, who own the overarching customer marketing strategy, programmes and playbooks. Your job is to make them work for EMEA: adapting them for the region’s markets, customers and culture, building what the region needs on top, and feeding what you learn back into the global motion.
Responsibilities:
- Localise the global motion for EMEA: take the programmes, playbooks and frameworks our Customer Engagement team builds globally and tailor them specifically for EMEA markets, customers and culture
- Build the EMEA customer story pipeline: work across customer-facing teams to find the customers doing standout work, secure their participation and approvals
- Tell their stories: own written stories, video stories, quotes and references end to end
- Get the stories seen: package each story for the channels that give it reach, localised for priority EMEA markets
- Build the advocate bench: develop a roster of EMEA customers who can act as references, speakers, panellists and peer connectors
- Build EMEA community programmes: design and run the formats that bring customers together
- Build repeatable playbooks and processes: the story production workflow, approvals process, reference tracking and community operating rhythm
- Measure and improve impact: track stories produced, proof usage, reference activity, community engagement and contribution to pipeline
Requirements:
- 4-7 years of experience in customer marketing, customer advocacy, content marketing or community
- Proven experience producing content end to end
- Experience building or running events, customer communities and advocacy programmes
- Strong relationship instincts: you enjoy spending time with customers and build trust quickly with them
- Highly organised and operationally rigorous
- Comfortable working autonomously and building from scratch in a fast-moving environment
- Familiarity with using AI to scale your own work