Brand Designer

PlanetScale is growing rapidly and reinventing the database space. Our database platform offers developers the fastest and most reliable Postgres and Vitess/MySQL databases, enabling businesses to efficiently handle data and workloads of all sizes.

We're looking for a Brand Designer to help shape and evolve the visual identity of PlanetScale across all touchpoints. In this role, you'll be a key member of our Marketing team, translating complex technical concepts into compelling visual stories that resonate with developers and technical decision-makers.

Responsibilities

Visual Brand Development

• Design web graphics including technical diagrams, illustrations, and interactive visual assets that simplify complex database concepts.
• Create compelling visual systems for campaigns, product launches, and marketing initiatives.
• Design for multiple formats and contexts: digital, print, experiential, and merchandise.

In-Person Experiences

• Design booth graphics, signage, and environmental branding for conferences, meetups, and community events.
• Collaborate with the events team to create memorable, on-brand experiences that stand out.
• Design merch that developers actually want to wear and use.
• Create branded collateral including banners, posters, stickers, and promotional materials.

Website and Digital Assets

• Design creative website components and landing pages.
• Design data visualizations and technical diagrams that make complex information accessible.
• Create social media graphics, blog post imagery, and other digital marketing assets.
• Develop templates and design systems that enable the team to move quickly.

Brand Evolution

• Collaborate with marketing leadership to evolve and expand the PlanetScale brand identity.
• Explore new visual directions while maintaining brand coherence.
• Document design decisions and maintain brand guidelines.

Requirements

• A strong portfolio demonstrating versatile design skills across digital, print, and experiential design.
• Deep understanding of design fundamentals: typography, color, composition, and visual hierarchy.
• You've figured out where AI actually helps in a design workflow and built process around it.
• Comfortable working in both brand and production modes. You can think big picture and execute in the details.
• Strong communication skills with the ability to both articulate design decisions and understand direction.
• Self-directed and able to manage multiple projects with competing deadlines.
• Collaborative spirit with the ability to incorporate feedback while maintaining creative vision.

Nice to Have

• Experience designing for technical or developer-focused brands.
• Proficiency in Figma, Adobe Creative Suite, and other design tools.
• Comfortable using AI to build a working first draft of a page rather than handing off a static mockup.
• Understanding of design systems and component-based thinking.
• Enthusiasm for learning about databases, infrastructure, and developer tools.