Global Head of Marketing, Razer Gold

Joining Razer will place you on a global mission to revolutionize the way the world games. We are seeking a dynamic and experienced marketing leader to drive revenue growth, user acquisition and brand recognition for Razer Gold on a global scale. This role involves strategic investment of the marketing budget to deliver strong ROI, executing successful co-marketing campaigns with game partners, and expanding our digital marketing capabilities.

Responsibilities:

• Develop and implement a comprehensive marketing strategy for Razer Gold to drive revenue, user acquisition and brand awareness globally.
• Collaborate with global and regional marketing teams to ensure efficiency, synergy and high performance.
• Manage marketing budgets effectively, monitor P&L impact, deliver against target KPIs.
• Execute successful marketing campaigns across various channels, including online ads, social media, affiliate programs, email marketing, influencers/ streamer collaborations, and offline initiatives.
• Foster relationships with other Razer business units to create new opportunities for Razer Gold and enhance the Razer ecosystem.
• Raise awareness of Razer Gold in the gaming, entertainment and payment industries through compelling press releases and other PR initiatives.
• Support Razer Gold Business Development, Distribution and Channel teams with market benchmarks, marketing collaterals, tradeshow participations.
• Support and roll out the marketing road map for all Razer Gold products/ services.
• Engage with key partners such as game publishers, to execute best-in class co-marketing campaigns.
• Provide timely marketing feedback and communication to Razer's senior management.
• Enhance the Razer Silver loyalty program to strengthen Razer Gold value proposition and competitive edge.
• Uphold the highest standards for Razer Gold brand representation on marketing assets and publications.
• Perform any other duties as assigned.