Principal, GTM Automation, RevOps.

We are seeking a Principal for GTM Automation to document processes, build AI agents and automation, and design improvements for our Revenue organisation. This is a senior individual contributor role where you will build and maintain the automation needed to drive efficiency and reduce operational friction.

Responsibilities

• Design and build agentic workflows for repetitive revenue work such as account creation and enrichment, CRM updates, renewals, QBR prep, deal registration, account ownership, etc.
• Decide where AI and automation fit in the go-to-market motion, and where human judgment is still required.
• Set the quality bar for agents in production: evals that run before every release, monitoring tied to pipeline and revenue, clear rules for sensitive data, and a tested rollback.
• Own the architecture that connects agents to Salesforce, the data warehouse, enrichment and intent sources, and call data, so the next workflow reuses what the last one built.
• Build the signal layer that feeds account prioritization, routing, and next-best-action.
• Review code and designs from stakeholders, and help put in place version control, tests, or code review where missing.
• Work with Sales, Marketing, and Customer Success leaders to find the work worth automating, measure adoption and business impact, and retire tools that the organisation isn’t using.
• Track new models, agent frameworks, and vendor tools, and decide what's worth adopting.
• Document each system and who owns it, so it keeps running when you move on to the next one.

Requirements

• 10+ years in software engineering, data engineering, GTM automation, or revenue systems, with several years owning systems from design through production support at staff level or above.
• At least one LLM-powered workflow or agent that a business team relied on in production.
• Strong Python or TypeScript, and strong SQL.
• Hands-on Salesforce experience with the data model, Flow, APIs, and permissions.
• Experience integrating SaaS systems over REST APIs and webhooks.
• Working knowledge of enrichment and signal tools such as D&B, ZoomInfo, and HG Insights.

Compensation

• For San Francisco based hires: Estimated annual salary of $184,000-$230,000.
• Austin based hires: Estimated annual salary of $160,000 - $210,000.

Benefits

• Health & Welfare Benefits: Medical/Rx Insurance, Dental Insurance, Vision Insurance, Flexible Spending Accounts, Commuter Spending Accounts, Fertility & Family Forming Benefits, On-demand mental health support and Employee Assistance Program, Global Travel Medical Insurance.
• Financial Benefits: Short and Long Term Disability Insurance, Life & Accident Insurance, 401(k) Retirement Savings Plan, Employee Stock Participation Plan.
• Time Off: Flexible paid time off covering vacation and sick leave, Leave programs, including parental, pregnancy health, medical, and bereavement leave.