Brand Marketing and Strategic Alliances

Create connections that move people and business forward at AIA, where your customer insight, commercial expertise, and ideas contribute to helping millions of people live Healthier, Longer, Better Lives.

Join us to shape how people engage with health, wellbeing, and protection, grow through new experiences, and extend your impact across Asia.

About the Role

Reporting to Director, Brand Marketing and Strategic Alliances, you will drive and implement brand marketing and strategic alliances initiatives to support business priorities. This role requires extensive collaboration with different business functions and external partners to maximise business benefits via various engagement and initiatives.

Roles and Responsibilities:

• Support the creation and execution of brand and sponsorship campaigns, including content development and on-ground activations
• Plan and manage publicity strategies and advertising campaigns
• Collaborate closely with internal stakeholders, production houses, PR, marketing agencies to deliver engagement initiatives in a timely and efficient manner
• Support the planning and execution of celebrity engagements and partnerships
• Uphold brand guidelines and governance, and ensure consistency in brand representation across all internal and external communications
• Collaborate with cross-functional teams to ensure consistent brand messaging across all touchpoints
• Oversee project timelines, deliverables, and stakeholder coordination to ensure smooth execution of brand and sponsorship initiatives
• Track campaign performance, prepare post-campaign reports, and manage brand marketing budgets
• Handle ad-hoc projects and administrative tasks as required

Minimum Job Requirements:

• Bachelor’s degree or above
• 5+ years of experience in brand marketing, campaign management, or related roles
• Creative thinking with attention to detail and a strong sense of brand aesthetics
• Ability to effectively manage multiple priorities simultaneously in a fast-paced environment
• Strong interpersonal and communications skills
• Strong analytical and innovative problem-solving skills
• Proficiency in Excel, Powerpoint
• Proficiency in English and Chinese
• Digital/social media savvy
• Obtain relevant license if the job involves regulated activities.