Description
The Data team at SpaceXSI is seeking a Marketing Analytics Lead to focus on marketing performance. This role involves partnering with Marketing leadership to measure and analyse performance marketing, growth marketing programs, and overall marketing measurement. The successful candidate will use their expertise to inform budget allocation for paid acquisition and build the foundations of a world-class marketing data team.
Key responsibilities:
- Build and own the measurement layer for performance marketing, including economics and performance by channel, campaign, audience, geo, and creative
- Design incrementality tests and use results to move budget and calibrate attribution
- Develop and maintain a media-mix model to answer key allocation questions
- Own the quality of the predictive LTV signal sent to Meta, Google, and other networks
- Ensure pipeline source and campaign attribution remain separate and clean
The ideal candidate has 7+ years of experience in marketing analytics, marketing science, or data science supporting paid acquisition. They possess strong SQL and Python skills, experience with incrementality tests and media-mix models, and can communicate complex data insights to stakeholders.