Description
We are seeking a proactive and detail-oriented Marketing and Business Development Specialist to support the delivery of marketing and business development initiatives for the Life Sciences and Health Care sector (LSHC) and the life sciences regulatory practices.
The successful candidate will report into a Senior Manager and work closely with global M&BD colleagues and sector leadership to:
- Support the execution of client development and profile-raising initiatives for the sector and the LSHC regulatory practices
- Deliver on marketing and business development initiatives aligned with sector priorities
- Support opportunities to grow our revenues
- Raise the firm's profile and position within our key markets
- Help coordinate people, knowledge, and resources in an effective and efficient manner
Key Responsibilities:
Pitching, Targeting, and New Business Generation
- Draft and coordinate responses to RFPs, customized pitches, and presentations
- Assist with the preparation of materials to support new business opportunities
- Maintain and update credentials, pitch content, and marketing materials
- Prepare pitch teams for presentations and support post-pitch reviews
- Leverage firm technologies to track pitch activity and engagement
- Maintaining organized and up-to-date M&BD information and materials
Profile Raising, Marketing Campaigns, and Thought Leadership
- Create and implement integrated marketing campaigns for the sector and practices to help raise our profile and awareness among our key target audiences, and generate opportunities to meet potential clients
- Assist in content development and distribution via internal and external channels, including social media
- Coordinate and support client seminars, webinars, association activities, and other marketing-oriented events and programs
- Build and manage relationships with membership associations and programs with which the firm is a member of and/or partner
- Draft, coordinate, and leverage directory submissions for ranking organizations/publications
- Create and maintain targeted mailing lists for client communications, events, seminars
- Promote sector and practice capabilities and activities across the firm, through regular internal newsletters, active participation at team meetings, and maintenance of intranet sites
Client Development
- Conduct research on sector, market, and client trends to support business development efforts
- Assist in developing client toolkits, targeting initiatives, and outreach efforts
- Support client development activities and follow-up actions
Internal Communications and Knowledge Sharing
- Assist with coordination of sector and practice activities and share best practices and processes across the global Sector team
- Support internal reporting and communication of M&BD activities
- Maintain newsletters and intranet
Wider M&BD Projects
- Contribute to broader department projects for other sectors and the Global Regulatory & IP practices
- Participate in our global Responsible Business program
Qualifications:
- Five (5)+ years of relevant experience required, preferably in a legal or professional services sector
- Established knowledge and experience of the life sciences and health care sector preferred
- Bachelor's degree required, preferably in marketing, communications, or related field, or equivalent combination of education and experience
- Ability to independently execute campaigns and other assigned projects
- Strong communication and stakeholder engagement skills
- Able to think broadly and demonstrate a high level of initiative
- Highly motivated and enthusiastic self-starter
- Pragmatic, diplomatic and resourceful, with the ability to adapt quickly to different situations and personalities
- Able to work both independently and collaboratively, especially with teams across countries and time zones
- Demonstrated project management skills with the ability to multi-task and maintain an excellent eye for detail
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)