Description
Logitech is seeking an experienced Europe Social Commerce Channel Manager to lead the creation and implementation of a winning go to market (GTM) strategy for TikTok Shop for Europe, and Live streaming platforms.
As Social Commerce reshapes e-commerce, this role will focus on scaling success across markets in Europe, leveraging TikTok Shop as both a marketing vehicle and a new sales channel to drive growth in reach, engagement and sales for Logitech products.
The successful candidate will report directly to the head of Online Europe and collaborate with cross-functional teams, including Marketing and Commercial Teams, as well as external agencies.
Responsibilities:
- Build EU Strategic Partnerships: Develop and manage TikTok Joint Business Plans (JBPs) with TikTok Europe teams and agencies.
- Lead Integrated Marketing: Lead integrated marketing initiatives by harnessing TikTok's full-funnel capabilities.
- Collaborate seamlessly with cross-functional teams: Regional/Local Marketing and Commercial teams.
- Operationalize Social Commerce: Implement Go-to-Market (GTM) strategies incorporating pricing, product portfolios, logistics model, content creators, advertising, and analytics.
- Financial Modeling for Success: Align with Regional & Global financial models for social commerce and live-streaming initiatives.
- Agency Sourcing and Management: Manage EU social commerce agencies.
- TikTok Shop Geographic Expansion: Support the expansion of TikTok Shop into new markets in Europe.
Key Qualifications:
- >5 years of experience in Digital Marketing, Social Media or eCommerce
- Proactive, energetic, self-starter with hands-on approach to the business and results oriented
- Excellent presentation and communication skills
- Deep Platform Knowledge: Extensive knowledge in social commerce platforms
- Strategic Business Planning: Track record of crafting and executing innovative business strategies
- Marketing & Commercial Leadership: Demonstrated expertise in identifying growth opportunities
Benefits:
- Comprehensive and competitive benefits packages
- Flexible working environments
- Culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing
This listing is enriched and indexed by YubHub. To apply, use the employer's original posting:
https://logitech.wd5.myworkdayjobs.com/en-US/Logitech/job/London-United-Kingdom/EU-eTail-Social-Commerce---Channel-Manager_145362-1