Performance Marketing Manager, Paid Social

Gusto is seeking a seasoned performance marketer to own execution across paid social and emerging acquisition channels. The ideal candidate will have 7+ years of performance marketing experience, deep expertise in paid social, and a track record of testing and scaling new channels.

Responsibilities:

• Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok
• Manage significant, multi-million dollar budgets with rigor
• Apply and help refine Gusto's paid acquisition measurement framework
• Lead creative strategy and testing at scale
• Serve as the team's go-to expert on paid social and AI-powered marketing workflows
• Use AI tools as a consistent, habitual part of your workflow
• Identify, test, and validate new digital media channels and formats
• Partner with Web Marketing to align on landing page strategy
• Align with the Brand and Influencer team to run the organic-to-paid feedback loop
• Collaborate with Engineering to launch new pixels and tracking
• Partner cross-functionally with Integrated Marketing, Product Marketing, Sales, Communications, and Web

Requirements:

• 7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization
• Deep expertise in paid social and a track record of testing and scaling new channels
• Full-funnel ownership across two or more major paid social platforms
• Strong creative strategy and testing instincts
• AI-fluent in practice, not just in theory
• Excellent cross-functional collaborator
• Analytical and data-driven, with a clear point of view on attribution in imperfect measurement environments

Compensation: $108,570/yr to $133,000/yr in Denver and Scottsdale and $131,430/yr to $161,000/yr for San Francisco & New York