Generative Engine Optimization (GEO) Consultant

Right Side Up is seeking freelance Generative Engine Optimization (GEO) consultants to help clients navigate AI-powered search and discovery. This role requires a blend of brand strategy, content expertise, and technical optimization skills.

Responsibilities:

• Develop GEO strategies combining content optimization, syndication, and analytics.
• Guide clients through brand-level content strategy, shifting from keyword-focused SEO to audience-focused GEO.
• Create evaluation frameworks for measuring LLM visibility and impact.
• Build content strategies based on brand segmentation and audience expertise.
• Develop and produce optimized content for AI discovery.
• Create content answering target audience questions asked through AI assistants.
• Guide onsite technical optimization to improve content discoverability by LLMs.
• Collaborate with development teams to implement technical changes.
• Stay current on evolving best practices for AI content indexing.
• Develop syndication strategies across platforms like Reddit, YouTube, Quora, and Discord.
• Leverage affiliate marketing and organic community building.
• Execute PR and community engagement initiatives to amplify content reach.
• Track and measure LLM visibility and brand mentions across AI platforms.
• Report on GEO impact using specialized tools and analytics.
• Provide actionable insights for continuous optimization.

Requirements:

• Strong understanding of content strategy and brand positioning.
• Experience with content syndication across multiple platforms.
• Familiarity with technical SEO principles and their application to GEO.
• Analytics mindset with ability to measure and report on visibility metrics.
• Creative, strategic thinking.

Tools & Platforms:

• Familiarity with LLM tracking tools like Profound, Scrunch, AirOps.
• Content management and optimization tools.
• Analytics platforms for measuring AI visibility.