Description
As Principal Product Designer for Toast Onboarding, you will define how restaurants begin and deepen their relationship with Toast, across setup flows, business context configuration, feature adoption, and early product exploration.
You'll simplify and reshape how restaurants experience onboarding, from setup flows through business configuration to feature adoption, so the entire journey feels intentional and cohesive.
This role requires thinking in systems. You’ll establish the pattern language for how all Toast teams approach onboarding to new products and features, driving adoption of those patterns across R&D (product and engineering).
You’ll also partner closely with onboarding, customer success, support, and go-to-market teams to fundamentally reshape how onboarding works, balancing self-service, AI-guided experiences, and human support.
You’ll set direction hands-on, in Figma, in prototypes, in critique, and through influence: building the conviction and relationships needed for R&D and cross-functional teams to adopt the patterns you define, not just execute your roadmap.
Responsibilities
- Onboarding flow expertise: You've shipped end-to-end onboarding or product adoption experiences, setup flows, guided workflows, feature tours, or progressive disclosure patterns.
- Hands-on systems thinking: Design cohesive experiences across multiple surfaces and interaction modes.
- AI-guided experience design: You've designed with AI as a core part of the experience.
- UI/UX rigor: Strong visual design skills demonstrated through a real portfolio.
- Organizational influence at principal level: You build conviction within product, engineering, and cross-functional leadership teams.
- Pragmatic product thinking: You understand the business context behind onboarding, activation rates, time-to-value, feature discovery, customer success outcomes.
- Research-driven approach: You design with data by conducting user research, usability testing, and pulling insights from onboarding metrics and customer feedback.
- Familiarity with AI design tooling: You're comfortable working with Claude, V0, Replit, and similar tools.
Benefits
- Competitive compensation and benefits programs
- Flexibility to meet Toasters’ changing needs
- Opportunities for growth and development
Requirements
- Case studies showing an onboarding or product adoption experience you designed from scratch or significantly reshaped
- Evidence of organizational influence: how other teams or designers adopted or built on your approach or patterns you defined
- Research or testing that informed a key design decision or shifted how the company thought about onboarding