Manager, Customer Engagement & MarTech

Prudential is seeking a marketing technology specialist to support the PAMB Customer Engagement Platform (CEP) within the Marketing Technology team. The successful candidate will play a pivotal role in owning the end-to-end execution of marketing campaigns on Prudential's marketing tool.

The candidate will work closely with business stakeholders, vendors, and the broader Marketing team to ensure effective, well-governed customer communications.

Key Responsibilities:

• Own the end-to-end delivery of digital campaigns on Salesforce marketing cloud, including eDM build, CloudPages, APIs, and minimal coding using AMPscript.
• Design, develop, and configure the most suitable journey and automations based on each campaign use case, including complex multi-branch journeys, decision splits, and send-time optimization.
• Review campaign briefs from requestors, assess technical feasibility, and advise on design limitations across email clients to ensure deliverability meets brand guidelines and regulatory/compliance requirements.
• Build and maintain reusable eDM templates and content components to improve turnaround and consistency across campaigns.
• Support data extension and personalization requirements, validating data flows between Data Cloud and Marketing Cloud, and conduct end-to-end testing across devices and email clients to validate journey flow before production deployment.
• Participate in and contribute to MarTech projects and initiatives across platform enhancements and system integration.

Qualifications & Requirements:

• Minimum 5+ years of experience in Salesforce Marketing Cloud/marketing technology or related campaign-execution role.
• Proven hands-on expertise across Marketing Cloud Engagement (MCE) (Journey Builder, Automation Studio, Email Studio, Cloudpages) and familiarity with Data Cloud/Data Extensions.
• Exposure to Financial Services or insurance is an advantage.
• Bachelor’s degree in computer science, information technology, marketing, business, or related fields.
• Strong analytics and problem-solving skills with strong attention to detail.
• Good communication and interpersonal skills and ability to manage multiple stakeholders collaboratively.

Technologies and Tools:

• Salesforce Marketing Cloud
• Salesforce Data Cloud
• AMPscript
• Experience with tools such as MS Word, PowerPoint, Excel, and Jira