Field Marketing Manager, APAC

Job Description

We're seeking a senior Field Marketing Manager to lead our APAC marketing function, setting strategy, building the operating system, and representing marketing to regional sales leadership and global marketing leadership.

Key Responsibilities

• Build and lead the APAC field marketing function, establishing scalable frameworks and processes from scratch in the region
• Drive field marketing initiatives across enterprise while building scaled programs for startups, adapting strategy for diverse international markets and buying behaviors
• Create and run field marketing programs including executive roundtables, customer events, industry conferences, partner programs, and ABM activations
• Partner closely with APAC sales leadership to align programs to territory and account-specific pipeline and revenue goals
• Establish measurement frameworks including lead scoring, attribution models, and ROI reporting to demonstrate marketing's impact on revenue
• Evaluate and select premium third-party events that align with business goals, and build high-impact activation strategies around them
• Collaborate with Global Field Marketing and other central marketing teams so APAC programs align with company-wide strategy while meeting local market needs
• Coordinate with APAC Solutions Marketing and Product Marketing for consistent messaging and positioning across regional programs
• Manage regional resources including relationships with key partners, vendors, and industry organizations across APAC
• Build and manage the regional field marketing budget with strong financial discipline and ROI focus
• Define the regional team plan and hire and lead the function as expansion headcount lands
• Drive continuous improvement through post-program analysis, stakeholder feedback, and data-driven optimization

Minimum Qualifications

• 14+ years B2B enterprise marketing with blended expertise in field marketing, ABM, and demand generation in APAC markets
• Deep understanding of enterprise sales cycles and buying processes; software company experience is required
• Track record building and scaling field marketing and demand generation programs from the ground up
• Strong analytical skills and a data-driven approach to program optimization and attribution
• Demonstrated contribution to significant revenue goals through integrated marketing initiatives
• International marketing experience and understanding of regional market dynamics across Asia Pacific
• Proven self-starter who has run sophisticated programs with small teams in fast-paced startup environments
• Strong project management across complex, multi-country programs simultaneously
• Exceptional budgeting and financial management with experience managing substantial field marketing budgets
• Cultural awareness and ability to adapt strategy for diverse APAC markets
• Excellent cross-functional collaboration, particularly with sales teams and executive stakeholders
• Comfort with ambiguity and a bias for thoughtful action
• Existing right to work in Singapore is required for this role.

Ideal Profiles

• The first-in-region builder who then scaled it. Was the founding field or regional marketing hire for APAC at an enterprise software company and grew it into a team.
• The partner-led regional leader. Led co-marketing and demand programs through cloud providers, resellers, and distributors across APAC markets.
• The multi-market APAC field marketing leader. Owned field marketing across several APAC sub-regions at a scaled tech company.