Experiential Activation Tour Manager / CDL-A Driver

The Experiential Activation Tour Manager – CDL-A serves as a dual-role commercial driver and on-site demonstrator for a national touring experiential activation representing heavy and compact construction equipment.

This role requires full CDL-A compliance, hands-on operational expertise with construction machinery, and the ability to confidently present, demonstrate, and educate customers and partners on products.

The Tour Manager is expected to represent both the client and Feld with professionalism, technical knowledge, poise, and adherence to all safety and operational standards.

Essential Job Functions

• Operate a touring tractor-trailer experience throughout North America to, from, and between events and other locations in a safe and timely manner, transporting heavy and compact construction equipment in compliance with DOT regulations.
• Load, secure, transport, and unload equipment using proper rigging, tie-downs, and safety procedures.
• Serve as an on-site subject matter expert for equipment operation and safety, demonstrating heavy and compact construction equipment to customers, rental partners, and sales teams.
• Take photos and report back metrics and notes on each event.
• Present product features, applications, and use cases aligned with brand standards and messaging.
• Operate and ensure routine maintenance is performed on heavy and compact demo equipment (training provided).
• Ensure the integrity of the brand experience while prioritizing consumer, audience, and company safety and security.
• Manage a product demonstration experience involving heavy and compact equipment on closed tracks and open trail systems.
• Travel on the road for the full 34-week tour route.
• Maintain a neat, clean, and visually appealing presentation.
• Uphold all safety, risk, and operational SOPs.
• Collaborate with fellow Tour Managers and Brand Ambassadors to ensure a high-quality guest experience.

Job Qualifications

• 5+ years of experience managing and activating experiential marketing campaigns on a national level (preferred).
• Current CDL-A driver’s license with a clean driving record.
• Hands-on experience operating construction machinery (preferred).
• Ability to lead in a fast-paced environment and be an integral part of the team.
• Strong presentation and communication skills.
• Ability to travel full-time for the duration of the tour.
• Preferred experience with similar demo programs in a lead and chase format.
• Strong safety awareness and compliance mindset.
• Maintain a polished, professional appearance.
• Demonstrated ability to troubleshoot, maintain, and repair tour assets.
• Ability to lift and carry 75+lbs and stand for extended periods.
• Strong attention to detail and a positive attitude.
• Mechanical knowledge (tractor, generator, construction equipment) and mechanical maintenance a plus.
• Ability to speak enthusiastically to large groups and lead live demonstrations.
• Ability to learn quickly and become an expert on client initiatives.
• Critical thinking and teamwork skills.
• Computer proficiency with working knowledge of Excel and Word.
• Ability to operate within a fast-paced environment and work independently.