Principal Product Designer

Electronic Arts is seeking a Principal Product Designer to operate as the design team's overall bar raiser and shape the future of the business unit. In this role, you will champion the long-term vision for player and creator tools, work closely with stakeholders to innovate on the future of gaming, and work with the Head of Design to coach and mentor other designers in the team.

Key Responsibilities:

• Drive Quality & Innovation: Establish the core player/creator experience vision, anti-vision, and success criteria.
• Strategic Scope Reduction: Tackle the most complex and ambiguous cross-boundary challenges, translating emerging creator capabilities into simple, elegant, high-trust experiences.
• Lead Prototyping & AI Integration: Guide prototyping for high-risk and high-impact areas of the platform.
• Cross-Functional Alignment: Act as the connective tissue at the company level, driving alignment across Product, Engineering, and Architecture.
• Executive Communication: Represent the design perspective in executive-level discussions, effectively pitching strategic initiatives and trade-offs to studio leadership.
• Craft Leadership (IC): Elevate the overall design craft across the organization, mentoring peers and junior designers, driving design proficiency, running critiques, and creating frameworks that embed design quality throughout the organization.

Qualifications:

• 12+ years of professional experience in product design, UX/UI, or related fields.
• Expert-level understanding of industry-wide product design trends and where creator platforms are heading.
• Proven experience leading the end-to-end design of complex digital products, tools, or platform features as an individual contributor.
• Demonstrated ability to create and deliver executive-level design presentations and pitch prototyping materials to studio leadership.
• Extensive experience collaborating with technical and product partners to bring complex features to completion.

Unique Opportunity: Be a founding member of the design team for a new business unit within Electronic Arts, playing a pivotal role in shaping both the product and the design practice from the ground up.