International Marketing Manager (12 month contract)

As International Marketing Manager, you'll shape how Herschel shows up around the world, leading end-to-end regional marketing strategy across Direct, Distributor, and Wholesale channels throughout EMEA, APAC, and LATAM.

Working with high commercial autonomy in a small, agile team, you'll turn regional business plans into locally relevant marketing that stays true to the Herschel brand.

Your responsibilities will include:

• Distributor & Direct Regional Management: serving as primary marketing contact for global distributor partners, collecting and reviewing annual/seasonal marketing plans, and approving localized international social media strategies and in-store marketing executions.
• Go-To-Market (GTM) & Key Account Retail Marketing: partnering with the VP, International Sales to draft, localize, and deliver GTM sell-in presentations, leading paid retailer media campaigns, and overseeing local fixture installation and display rollout programs.
• Showrooms & Event Execution: managing end-to-end planning and logistics for regional trade fairs, international sales summits, and consumer-facing events.

You'll need to have:

• Proven progressive experience in international brand, wholesale, or trade marketing within lifestyle, apparel, fashion, outdoor, or consumer accessories sectors.
• Proven track record managing multi-territory marketing programs across both direct-to-consumer and distributor business models.
• Solid understanding of the wholesale key account marketing ecosystem and retailer media networks.
• Strong commercial and financial acumen with direct experience managing multi-currency marketing budgets, campaign tracking, and ROI analysis.
• Outstanding cross-cultural communication and organizational skills, with a proven ability to manage complex projects across multiple time zones.

Nice to have:

• Familiarity with international trade fair planning, pop-up retail execution, and physical visual merchandising displays.