Associate Retail Marketing Manager

Join Razer's global mission to revolutionize gaming. As an Associate Retail Marketing Manager, you will support high-impact retail marketing initiatives across RazerStore locations, focusing on driving foot traffic, brand engagement, and in-store conversion.

Job Responsibilities:

You will execute integrated retail marketing campaigns across physical stores and digital channels to drive traffic and sales. Your responsibilities include:

• Translating global product launches and brand initiatives into localized in-store experiences
• Partnering with Product Marketing and Business Units to align on key messaging, priorities, and timelines
• Ensuring strong online-to-offline (O2O) execution, connecting digital awareness to in-store conversion
• Planning and executing in-store events, including product launches, esports activations, and community events
• Developing run-of-show documents, staffing plans, and customer experience flows
• Defining success metrics for events (traffic, conversion, revenue) and tracking performance
• Sourcing and managing local influencers aligned with RazerStore audiences
• Coordinating end-to-end influencer activations, including outreach, briefing, store visits, and content capture
• Building and managing relationships with local colleges, gaming communities, and grassroots organisations
• Identifying partnership opportunities that drive sustained store traffic and brand affinity
• Working closely with Business Development, Product Marketing, and Esports teams to support retail initiatives
• Developing and distributing activation toolkits for store teams, including briefs, signage guidelines, and execution checklists

Pre-Requisites:

• 3–5 years of experience in marketing, retail marketing, or experiential marketing
• Proven experience executing campaigns, events, or activations end-to-end
• Experience working with influencers or creator marketing programs preferred
• Strong project management skills with ability to manage multiple stakeholders and timelines
• Ability to translate strategy into execution with attention to detail
• Excellent communication and organisational skills