Description
OpenAI is building the next generation of advertising for an AI-powered world.
The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time.
As an International Marketing Lead, SMB Ads, you will own SMB business targets across international markets and lead the team and cross-functional plans that deliver advertiser acquisition, activation, retention, and revenue growth.
Responsibilities
- Own international advertiser and revenue targets. Translate them into country plans spanning acquisition, activation, retention, expansion, and advocacy.
- Prioritize countries based on market potential, product readiness, channel economics, and regulatory and operational requirements.
- Launch locally relevant go-to-market programs with regional marketing, sales, and partnership leaders.
- Improve the international advertiser experience with Product, Engineering, Data Science, and Operations.
- Align regional sales leaders around shared growth goals, market plans, enablement, and coordinated customer engagement.
- Direct investment across markets and programs.
- Lead international performance reviews, forecasting, and growth initiatives with Sales, Product, and Finance.
- Hire, coach, and develop the international SMB Ads marketing team.
- Connect regional and local insights to global strategy.
Requirements
- Significant experience owning international business or growth targets, with measurable customer and revenue results in SMB, self-serve, advertising, SaaS, marketplace, commerce, or fintech businesses.
- Success hiring and developing marketing teams, scaling across countries, and leading collaboration among global, regional, and local teams.
- Ability to balance global strategy with local customer needs.
- Understanding of how to acquire, activate, educate, and retain SMB customers at scale.
- Experience using funnel data, market research, customer insight, and experiments to make clear decisions.
- Familiarity with advertiser acquisition, campaign setup, and education on platforms such as Google Ads, Meta Ads, TikTok for Business, Amazon Ads, Reddit, or Snap.
Benefits
OpenAI is an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.