Senior Lead Designer- UI/UX

Electronic Arts creates incredible entertainment experiences that inspire players and fans worldwide. Here, everyone is part of the story, part of a community that connects people globally. It's a place where creativity thrives, new perspectives are welcomed, and ideas matter.

As a Senior Lead Designer- UI/UX, you will lead an Experience Design team responsible for shaping cohesive, intuitive, and highly crafted player experiences across EA SPORTS FC. You will bring a strong creative perspective, deep experience designing interactive experiences, and the ability to inspire teams to think beyond traditional interface patterns.

You will report to the Experience Design Director.

Qualifications

• 10+ years of experience designing and delivering shipped, player-facing experiences for AAA/high-complexity games, with strong conviction in spatial design standards and experience creating rich spatial UI and navigation mechanics.
• Expert understanding of interaction design, interface design, information architecture, visual hierarchy, typography, composition, motion, and accessibility.
• A portfolio demonstrating high-quality interactive experiences, mastery of visual craft, exceptional systems thinking, and thoughtful end-to-end design solutions, including problem discovery, detailed design solutions, prototypes, behaviors, and rationale.
• Capability to reframe UI/UX as a broader tool for player interaction, bridge the gap between level design and traditional UX, and guide teams away from menu-centric approaches.
• Ability to design beyond traditional 2D menus and UI transitions, integrating user experience seamlessly into 3D environments and hybrid 2D/3D problem spaces.
• Experience designing unified onboarding, tutorials, or contextual user-guidance systems within complex spatial or interactive environments.
• Experience applying qualitative and quantitative insights, player motivations, and design strategy to inform end-to-end experiences.
• Ability to balance player needs, creative ambition, technical constraints, production realities, and business objectives.
• Strong experience leading concept development and translating broad product and creative opportunities into clear design direction and scalable, production-ready experiences.
• Strong creative judgment and the ability to articulate design strategy, provide actionable critique, and influence partners and leaders across Design, Production, Art, Engineering, and Research.

Responsibilities

• Lead the Experience Design direction for a major product area within EA SPORTS FC, ensuring experiences are cohesive, intuitive, immersive, accessible, and aligned with broader product and franchise goals.
• Manage and mentor a multidisciplinary Experience Design team across locations, supporting career growth and high performance.
• Establish and maintain a high creative and quality bar across interaction design, UI, visual craft, motion, and the overall player experience.
• Guide teams through complex concept and exploration phases, translating broad creative opportunities into clear direction, priorities, and compelling, executable solutions.
• Challenge teams to think beyond traditional screens and menu-to-menu interactions, considering how spatial design, environments, motion, sound, transitions, and micro-interactions can create a more immersive and integrated player experience.
• Partner closely with Game Design, Production, Art, Engineering, Technical Design, User Research, Brand, and other Experience Design leaders to establish priorities, roadmaps, and creative direction.

Benefits

• Competitive salary
• Comprehensive benefits package, including physical, emotional, financial, professional, and community well-being support
• Opportunities for career growth and learning

Nice to Have

• Experience exploring and applying AI and emerging technologies to accelerate design workflows, expand creative exploration, or create new player experiences.
• Experience with spatial, AR, VR, or 3D design and tools such as Maya, Cinema 4D, or KeyShot.
• Motion design experience and proficiency with tools such as After Effects.