Senior Key Account Manager

The Senior Key Account Manager (SKAM) main priority is selling and executing Red Bull strategy and initiatives with a National Account at the regional market level.

The SKAM will manage a comprehensive customer joint business plan with the designated account call points through the coordination of multifunctional resources such as category management, retail marketing and local event integration.

Areas of Responsibility:

Management & Development of Key Accounts

• Leads development and execution of the annual strategic business plan for assigned call points, aligning Red Bull and customer growth objectives.
• Identifies and drives incremental sales, profit, and market share opportunities through customer-specific strategies, analytics, and long-term planning.
• Serves as the primary business lead for the partnership at the account’s “Field Office” level, building senior-level relationships and influencing key customer stakeholders.
• Develops fact-based customer presentations, business reviews, and strategic recommendations that address customer priorities while driving Red Bull objectives.
• Partners with Category Management, Marketing, and Finance teams to deliver integrated customer solutions and flawless execution.
• Negotiates annual programs, promotional calendars, initiatives utilizing the national Product offers and expanding the National Promotional calendar in a way that delivers mutual business growth.
• Monitors business performance, identifies risks and opportunities, and develops action plans to achieve volume, revenue, and profitability targets.
• Utilizes consumer, customer, and market insights to influence menu activations, merchandising, promotional, and operational strategies.
• Ensures alignment between national strategy and field execution through collaboration with internal stakeholders, distributors, and customer teams.

Management & Development of Local Relationships

• Develops and maintains a comprehensive stakeholder engagement strategy across assigned call points.
• Establishes and manages a clear relationship mapping and communication framework that connects customer decision-makers with appropriate Red Bull functional experts.
• Builds trusted partnerships with key customer stakeholders to strengthen collaboration, drive alignment, and identify future growth opportunities.
• Leads regular business reviews and performance updates with customer leadership, utilizing standardized reporting, scorecards, and insights.
• Facilitates cross-functional collaboration between Red Bull and partner's teams to ensure consistent communication, execution excellence, and issue resolution.
• Represents Red Bull in customer meetings, industry forums, and strategic planning sessions, serving as a credible and influential business partner.
• Creates governance processes, tools, and reporting frameworks that drive accountability, transparency, and consistency across business units.
• Champions a customer-first culture while balancing Red Bull's strategic priorities, commercial objectives, and long-term partnership goals.
• Works closely with Red Bull Field teams to inform on programing taking place in market.

Budgets/Annual Planning

• Constructs annual Customer Marketing Plan and manages associated funds.
• Thoroughly tracks and controls the budgets to secure alignment with the annual BP budgets.
• Builds out marketing calendar with customer.
• Works closely with account leader on forecast/planning for designated market annually and provide monthly updates.

Business Analysis

• Leverages customer, market, and consumer insights to identify growth opportunities, establish priorities, and develop strategic account plans.
• Partners cross-functionally to evaluate the return on investment (ROI) of customer investments, including promotional materials, tactics, and communicates key learnings to internal stakeholders.
• Leads post-promotion and program analysis to assess effectiveness, uncover actionable insights, and optimize future activation strategies.
• Utilizes data sources and category insights, to strengthen business recommendations and drive data-led decision making.
• Analyzes account performance, sales trends, and market dynamics to identify risks, opportunities, and actions that accelerate sustainable growth.
• Develops fact-based business cases and customer recommendations that drive mutual growth, category leadership, and increased market share.

Business Reviews & Relationships

• Conducts quarterly business reviews to update accounts on business, channel competition, and build plans based on market opportunities, etc.
• Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition.
• Provides Energy Insights that drive change in promotion, price, or display practices.
• Routinely engages in activities to build relationships and ‘wire’ key accounts beyond buyer level.

Communication & Teamwork

• Ability to work cross functionally internally to sell in and execute programs.
• Ability to navigate complex account call structure with operators, agencies, and corporate call points.
• Uses appropriate communication processes (i.e. Chain Alerts and/or others) to keep field informed of KA programs and initiatives.
• Routinely visits DPs to ensure personal contact and open lines of communication.
• Communicates regularly and works effectively with all the BU/HQ team. Leverages the input for marketing and finance experts to develop strong plans and conceptual sells to various call points within customer.

Requirements:

• Minimum 5 years Sales and Key Account, National Account Experience with a strong track record of success, preferably in Quick Serve Restaurant Segment with CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries.
• Experience calling on this customer strongly preferred.
• Strong analytical skills and experience using internal and external data sources (i.e. Circana).
• Strong Presentation and Public Speaking Skills.
• Excellent communication and active listening skills.
• Strong negotiation skills.
• Innovative, solution-oriented mindset.
• Self-motivated and able to work independently.
• Must be extremely proficient in Microsoft Excel and PowerPoint.
• Bachelor’s degree preferred.
• Must be fluent in English, additional language skills an advantage.

Travel: 50-60% Employment Type: Permanent Benefits: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement