Director, Franchise Marketing Analytics

You will lead marketing analytics strategy for EA Entertainment, guiding investment decisions across global franchises. You will shape how data informs growth, engagement, and retention by delivering clear insights to senior leaders and building scalable measurement frameworks.

Responsibilities:

• Lead marketing analytics strategy across multiple EA Entertainment franchises (e.g. Battlefield, The Sims, Apex Legends)
• Act as trusted advisor to VP-level leaders to inform growth, engagement, and investment decisions
• Partner with other insights teams across EA to develop integrated, decision-ready guidance for business leaders
• Guide experimentation strategy and measurement frameworks across campaigns
• Oversee application of MMM, incrementality, and attribution methodologies
• Ensure analytics tools support key decision points and continuous optimization
• Lead, develop, and grow a team of analysts and managers

Required Qualifications:

• 10+ years experience in marketing analytics, data science, or related field
• Experience leading analytics teams supporting global products or services
• Proficiency influencing VP-level stakeholders with data-driven recommendations
• Proficiency applying marketing measurement methods (MMM, incrementality, LTV)
• Experience developing team capability across analytics and stakeholder engagement
• Proficiency in SQL and Python or R
• Experience with data visualization tools (e.g., Tableau, Power BI)
• Bachelor’s degree in a quantitative field or equivalent experience

Benefits:

• Comprehensive benefits package, including physical, emotional, financial, professional, and social well-being
• Locally tailored benefits, which may include healthcare, mental health support, retirement savings, paid and family leaves, free games, and more