Description
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything.
As the Assistant Marketing Manager - Mobility, you will independently lead the end-to-end planning and execution of integrated mobility marketing campaigns that help grow Grab's Mobility business in Malaysia.
You will work closely with cross-functional teams, including Operations, Commercial, CRM, Analytics, PR, Product, and external agencies. These teams will help translate our goals into applicable, clear Go-To-Marketing (GTM) campaigns.
Critical Tasks
- 50% Marketing Communications and Go-to-Market Campaign Lead
- Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning.
- React fast to mid-campaign performance and optimise in between campaign activities.
- Manage reporting across marketing campaigns, using data to lead better campaigns through a test and learn approach.
- 30% Lead Marketing Strategy
- Drive business growth across all target segments through acquisition and retention plans that achieve business targets and build long-term user habits.
- 20% Curate Marketing Insights
- Work with our marketing analytics and consumer research teams to analyse insights into how consumers are using our platform and translate these into campaigns.
Qualifications
- Minimum 3 years of experience in marketing or any relevant.
- Experience in mobility, transportation, logistics, e-commerce or related industries.
- Commercial understanding to develop marketing strategies in consideration of our priorities.
- Problem solving mindset by anticipating challenges and proactively propose solutions.
- Experience with above-the-line (ATL) and below-the-line (BTL) touch points.
- Data-driven approach to marketing, using insights and performance metrics to inform decisions and improve campaigns.
- Creative mindset with experience collaborating with creative teams to produce impactful marketing assets.
- Familiarity with AI-powered marketing tools and platforms.
Life at Grab We care about your well-being at Grab, here are some of the global benefits we offer:
- Term Life Insurance and comprehensive Medical Insurance.
- GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave.
- Confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- FlexWork arrangements such as differentiated hours.