Ads Marketing Manager, Japan

OpenAI is building the next generation of advertising for an AI-powered world. As Ads Marketing Manager, Japan, you will help build OpenAI's advertising business in Japan, focusing on growing small and medium-sized advertisers.

You will own the market's SMB growth strategy and revenue outcomes across acquisition, activation, retention, and expansion. You will translate a deep understanding of Japanese businesses into programs that help advertisers succeed.

Key responsibilities:

• Own SMB revenue and growth goals in Japan, developing strategies and measurable marketing programs.
• Build acquisition, onboarding, activation, and lifecycle programs for SMBs.
• Identify priority customer segments, verticals, and growth opportunities through customer insight and market analysis.
• Recruit, engage, and grow SMB-focused agencies and partners.
• Develop locally relevant case studies, webinars, events, and educational content.
• Partner with Sales to connect marketing programs with customer opportunities.
• Adapt global campaigns and programs for Japan, balancing local customer needs with shared resources.
• Measure commercial impact, test new approaches, and scale successful programs.

Requirements:

• Experience in digital advertising, growth marketing, or advertiser marketing with a track record of delivering measurable business growth.
• Deep understanding of Japan's advertising market, including SMB needs and agency relationships.
• Experience building programs from scratch and setting priorities in ambiguity.
• Strong knowledge of self-serve advertising and performance marketing.
• Experience working with agencies and partners to reach and grow advertisers.
• Strong analytical judgment and ability to connect customer insight to revenue outcomes.
• Strong communication skills in Japanese and English.