Regional SEO Team Lead

The Regional SEO Team Lead is a senior operational leadership role responsible for the delivery, growth, and operational excellence of all SEO services within their assigned region.

This role oversees a regional SEO team, ensuring high-quality delivery within the global SEO frameworks, driving innovation, operational efficiency, and maintaining strong commercial health across client engagements.

Key Responsibilities

Regional SEO Leadership

• Lead all SEO delivery across Technical SEO, On-Page SEO and AIO/GEO in the assigned region.
• Ensure all SEO deliverables adhere to global frameworks, SOPs, and quality standards as defined by the Global SEO Team & Global Director of Digital Strategy.
• Collaborate with global/regional counterparts to create and/or maintain global SOPs, ensuring efficiency, consistency and process alignment.
• Oversee regional SEO resourcing (in-house & external), capacity planning, and project prioritization.

Financial & Commercial Accountability

• Ensure projects/deliverables are executed according to defined metrics and remain in budget.
• Oversee time tracking of team members for the accuracy of project markup and provide insights/actions for replicating successes and mitigating inefficiencies.
• Drive SEO account growth within the region, identifying upsell opportunities and supporting pre-sales with scoping, quoting, and proposal support.
• Maximize internal resource usage while smartly managing vendor outsourcing within approved guidelines for timely SLAs, project completion and revenue recognition.

Operational Management & Team Development

• Manage and mentor SEO specialists within the region (Tech & On-Page, AIO/GEO), fostering a collaborative and high-performing culture.
• Ensure a clear training agenda and/or SMART objectives for the development of every team member.
• Ensure clear alignment between Technical SEO, On-Page SEO AIO/GEO, Content, UX/CRO, and Paid Media teams in delivering integrated SEO strategies.
• Contribute to the evolution of regional outsourcing processes, vendor management, and quality control.

Client Engagement & Collaboration

• Participate in key client calls (strategy reviews, technical updates, performance reporting) as needed.
• Support QBRs and strategic reviews alongside Client Services to ensure SEO is contributing to client success and growth.
• Collaborate closely with the Global Director of Digital Strategy and other Regional SEO Team Leads to share learnings, drive consistency, and evolve services.

Team Integration, Collaboration & Innovation

• Play a key role in the smooth integration of teams across Technical SEO, On-Page SEO, and supporting functions within the region.
• Drive alignment on processes, SOPs, and delivery standards , ensuring consistency with global frameworks.
• Foster an environment of collaboration, continuous learning, and innovation.
• Act as a champion of AI and GenAI innovation , encouraging the adoption of new tools, automation, and AI-driven processes that enhance delivery, scalability, and performance outcomes.

Essential Skills

• Strong demonstrable experience (8+ years) in SEO, covering both Technical and On-Page SEO at a senior level.
• Proven leadership skills in managing regional or multi-disciplinary SEO teams.
• Commercial acumen with experience in contributing to client growth, profitability, and operational efficiency.
• Excellent knowledge of SEO tools, analytics platforms, and automation solutions.
• Strong communication skills with the ability to engage both internal teams and external clients effectively.
• Knowledge of UX/CRO integration within SEO strategies.
• Familiarity with AI-powered tools and automation for SEO delivery.

Desirable Skills

• Experience managing international or multi-language SEO campaigns.
• Exposure to pricing strategy, service packaging, or productized SEO solutions.

Additional Information

• Client-facing: Required to participate in strategic calls, client reviews, and performance reporting.
• Working Hours: Flexibility required to collaborate with global teams and regional clients across time zones.
• Career Progression: Future opportunities to move into broader strategic or global roles within TPT.