Manager, Brand Communications

The Manager, Brand Communications role involves developing messaging and communications strategies for Brand Marketing initiatives, including new product launches, occasions campaigns, and consumer activations.

The role requires a communications professional with a track record of building media relationships, strong project management skills, and experience with cross-functional collaboration.

Responsibilities

• Develop communications plans for brand marketing initiatives, driving cohesive messaging to maximize reach and engagement.
• Craft impactful messages across third-party earned channels, managed, and owned media channels to enhance and solidify brand image.
• Embody Red Bull’s voice, ensuring the brand’s consistent representation in all Marketing, Media Network, and Communications-first activities.
• Serve as the Communications captain or Media Network lead for some Pillars, product launches, and key occasions campaigns throughout the year.
• Integrate product communications opportunities into sports and culture activities.
• Support the Director, Brand Communications as the central point of contact and subject-matter Brand expert to all cross-functional teams across the organization.

Communication Planning

• Cultivate and maintain a strong network of traditional and earned social media contacts.
• Identify the appropriate media amplification channels for each project or campaign.
• Generate media coverage from product and brand-centric stories that capitalize on news moments, highlight reasons to consume the product, give wings to people and ideas, fascinate and engage the consumer with the brand and products.
• Create communications tools; may include editorial, photos or other graphical means to illustrate the brand and product in earned media.
• Collaborate with the content team on ideating and commissioning video content for 3rd party earned media channels.
• Pitch media and secure consistent earned coverage for the brand, products and occasions campaigns.

General Management

• Maintain systems to track, optimize and forecast campaign successes.
• Track success metrics, set-up campaign reporting and optimization cadence and apply learnings from previous / similar campaigns.
• Produce plan and recap presentations that will be shared among key stakeholders.
• Support the team in maintaining a calendar of all product launches, occasion campaigns and consumer activations.

Requirements

• 5+ years of Communications experience required with high-profile brands or agency account management.
• Bachelor's degree in a related field is preferred.
• Track record of delivering results against tight deadlines, while meeting all goals on time and on budget.
• Strong planning, prioritization and project management competencies.
• Ability to work autonomously while understanding the global nature of the brand.
• Self-starter with a passion for innovation and attention to detail.
• Skilled at building relationships and strong collaboration across teams and functions nationally.
• Exceptional communication skills, including written, verbal and presentations.
• Able to travel as needed; work flexible hours/days of week and weekends to be aligned with TBP.

Benefits

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement