Signal & Growth Insights Manager

The Signal & Growth Insights Manager role at Okta involves interpreting signal, audience, account, campaign, and growth-motion data to surface insights, measure performance, and recommend opportunities for action.

The ideal candidate combines analytical capability, B2B demand understanding, curiosity about modern GTM platforms, and strong business judgment.

Responsibilities:

• Interpret signal and audience performance
• Support TAL and audience insights
• Recommend growth plays and motions
• Build and maintain reporting
• Measure GrowthX programs and motions

Requirements:

• 5+ years of experience in B2B demand generation, growth marketing, marketing analytics, revenue analytics, marketing operations, growth operations, sales operations, or a related field
• Experience analyzing account, audience, campaign, funnel, or GTM performance data and translating findings into practical recommendations
• Strong understanding of B2B demand generation, account segmentation, audience targeting, campaign activation, and funnel progression
• Experience building reports, dashboards, or recurring performance views using GTM, analytics, or BI tools
• Working familiarity with platforms such as Salesforce, Marketo, 6sense, Common Room, Clay, Tableau, Looker, or comparable systems

Preferred Qualifications:

• Experience supporting signal-led, account-based, product-led, customer expansion, or growth marketing motions
• Experience with audience scoring, segmentation, account prioritization, intent data, engagement data, or buying-group analysis
• Experience in B2B SaaS, cybersecurity, identity, developer platforms, or enterprise technology
• Experience measuring pilots, experiments, or new GTM programs
• Experience using Common Room, Clay, 6sense, Salesforce, Marketo, Tableau, or Looker