Description
We are seeking a talented Regional Marketing Manager, High Jewelry, to join our team at Van Cleef & Arpels.
As a High Jewelry Maison with a strong heritage, we promote exceptional know-how in an enchanting and creative environment. Our Maison is looking for talented individuals who contribute to developing and transmitting their expertise with care and no compromise.
You will be responsible for defining the long-term and annual regional High Jewelry marketing strategy, building and orchestrating the 360° marketing plan, and supporting Retail's client strategy with marketing insights.
Key responsibilities include:
- Defining the long-term and annual regional High Jewelry marketing strategy
- Building and orchestrating the 360° marketing plan across product launches, event activations, VM support, training, communication, and client strategy
- Supporting Retail's client strategy with marketing insights, product opportunities, and activation ideas
- Monitoring High Jewelry performance by collection and market, collaborating with Retail and Client teams to consolidate 360° insights into clear opportunities, risks, and actionable plans
- Facilitating product assortment and stock allocation discussions using regional market insights, event requirements, and marketing rationale
- Establishing clear event objectives, product focus, storytelling directions, and client strategies with relevant departments
- Leading the annual Regional High Jewelry Board with Regional Retail to define objectives and align on community-cultivating programs
- Building a strategic marketing community and upskilling teams in strategy, communication, and cross-functional collaboration
By joining Van Cleef & Arpels, you will be part of a Maison where employee career development is at the heart of our ambition. You will be immersed in our enchanting world, learning about our history, know-how, and creations.
The ideal candidate will have solid professional experience in the luxury industry, with a deep passion and strong knowledge of the High Jewelry business. You will combine a strategic, long-term mindset with exceptional interpersonal and stakeholder management skills, allowing you to seamlessly align and mobilize diverse partners. You will be dedicated to training and developing team members while building trusting, sustainable relationships across the value chain. You will possess the flexibility to travel as required for business needs and master English and Chinese; French is a plus.