Description
We are seeking a strategic Group Product Marketing Manager to own how Creative Cloud is packaged, new AI products get monetized, and AI features launch across Creative Cloud products. You will lead a team responsible for this work and set the direction for how it comes together.
What You'll Do
- Develop the Creative Cloud offering strategy: Use customer and market insights to define how plans are structured and priced across the portfolio, balancing customer value with business goals.
- Define and oversee a testing roadmap: Build a roadmap for new packaging, pricing, and positioning concepts, and translate results into a go-to-market strategy.
- Drive GenAI adoption and monetization for creative professionals: Evolve Adobe's AI monetization approach for new AI-powered capabilities, including agentic. You will build product roadmaps, lead all aspects of customer-facing messaging, and track performance.
- Lead and develop your PMM team: Manage and grow a team of senior IC PMMs by fostering professional development, providing direction on execution, and removing roadblocks.
- Build cross-functional alignment: Partner with Product, Finance, Marketing, and other teams to drive initiatives forward without direct authority over them.
What You'll Need to Succeed
- 10+ years in product marketing or a related strategy role.
- 6+ years of experience in managing people.
- Experience with pricing, packaging, or monetization strategy for a subscription or software business.
- Experience bringing new or emerging technology products to market.
- A track record leading cross-functional initiatives that span multiple product lines.
- Excellent executive communication skills and a passion for storytelling.
- You are data-driven, with the ability to interpret data to inform and use it to improve performance.
- BS degree in Marketing, Business or a related degree is preferred OR 10+ years of Marketing experience or equivalent practical experience.
- MBA or equivalent experience is a plus.
Expected Pay Range: The U.S. pay range for this position is $146,300 - $275,050 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.