Red Bull Graduate Program - Brand Marketing

Join Red Bull's Graduate Program in Brand Marketing, a one-year experience starting January 2027. As part of the Egyptian Brand Team, you will support the execution of Micro Occasion Campaigns, regional campaigns, and ad-hoc occasion requests. Your tasks will include coordinating and executing campaigns, managing timelines, and ensuring smooth delivery across multiple initiatives.

Responsibilities:

• Occasion Campaign Execution:
• Support the execution of 7 Micro Occasion Campaigns across priority regions.
• Manage and coordinate micro-campaigns addressing relevant local consumer occasions and emerging opportunities.
• Translate approved campaign plans and briefs into clear executional plans and timelines.
• Coordinate campaign deliverables across relevant internal teams and external partners.
• Follow up on deadlines, approvals, assets, and dependencies to ensure timely delivery.
• Support the implementation of campaigns across relevant consumer touchpoints.
• Ensure campaigns and micro-campaigns are executed according to the approved strategy and brief.
• Manage multiple initiatives simultaneously and ensure deadlines are met.
• Support post-campaign reporting and consolidation of executional learnings.

• Always-On & Ad-Hoc Occasion Marketing:
• Support the day-to-day execution of the Always-On Occasion Marketing calendar.
• Coordinate planned occasion activities and ensure all required deliverables are prepared and delivered on time.
• Coordinate and execute ad-hoc occasion requests from cross-functional teams.
• Translate approved requests into clear briefs, timelines, and action plans.
• Coordinate with relevant stakeholders and agencies to deliver requested materials and activations.
• Maintain trackers, timelines, and execution plans across Always-On and ad-hoc initiatives.
• Follow up on deliverables, approvals, and dependencies to ensure timely execution.
• Ensure Always-On and ad-hoc initiatives are aligned with the agreed Occasion Strategy and Red Bull brand guidelines.
• Effectively prioritize multiple requests and communicate timeline or executional challenges to the Brand Marketing Manager.
• Support the development and adaptation of executional tools required for different occasions.

• Regional & Seasonal Activation Execution:
• Support the execution of regional and seasonal activations in key travel destinations during peak periods.
• Coordinate with Field Activation and relevant internal teams on execution requirements.
• Support the preparation and delivery of activation materials and tools.
• Follow up on logistical and executional requirements to ensure smooth implementation.
• Support on-ground execution where required.
• Document activation outputs and learnings for future planning.

• Creative & Asset Execution:
• Coordinate the development of creative and communication assets based on approved briefs.
• Follow up with creative and production agencies on timelines and deliverables.
• Coordinate internal feedback and approvals.
• Ensure final assets are delivered in the correct formats and within agreed timelines.
• Support the adaptation of existing Red Bull assets for regional occasion needs.
• Ensure all materials follow approved Red Bull brand guidelines and Corporate Identity.

• Cross-Functional Coordination:
• Act as a key executional contact for Micro Occasion Marketing initiatives.
• Coordinate with Brand Marketing, Advertising, Trade Marketing, Sales, Sports, Culture, Student & Field Marketing, and other relevant teams.
• Maintain clear communication on project status, timelines, deliverables, and dependencies.
• Coordinate multiple stakeholders to ensure smooth and timely execution.
• Escalate challenges, delays, or conflicting priorities to the Brand Marketing Manager.

• Trade Marketing & POS Execution:
• Support the implementation of approved occasion initiatives across relevant POS touchpoints.
• Coordinate with Trade Marketing and Sales on occasion-related execution requirements.
• Support the adaptation and delivery of occasion marketing materials for commercial environments.
• Follow up on execution to ensure materials are implemented according to the approved plan.

• Performance & Reporting:
• Maintain trackers for Regional Occasion Campaigns, micro-campaigns, Always-On initiatives, and ad-hoc requests.
• Track project timelines, deliverables, and execution status.
• Support the collection of campaign and activation results.
• Assist with post-campaign evaluations and reporting.
• Consolidate executional learnings and feedback for the Brand Marketing Manager.

Requirements:

• University degree or recent graduate in Marketing, Business, Communications, or a related field.
• 0–2 years of experience in Marketing, Brand Management, Communications, or a related field; internship experience is an advantage.
• Strong interest in marketing, brands, and consumer-facing initiatives.
• Strong organizational and project coordination skills.
• Ability to manage multiple projects, requests, and deadlines simultaneously.
• Strong attention to detail and commitment to high-quality execution.
• Strong communication and stakeholder coordination skills.
• Ability to work effectively in a fast-paced and cross-functional environment.
• Proactive approach to following up on deliverables and deadlines.
• Ability to work with internal teams, agencies, and external partners.
• Good understanding of brand consistency and the importance of following brand guidelines.
• Strong problem-solving mindset and ability to escalate issues appropriately.
• Fluency in English, both written and spoken, with strong communication abilities.