On Premise Marketing Manager

We are seeking an experienced On Premise Marketing Manager to join our team in Istanbul. As an On Premise Marketing Manager, you will be responsible for developing, implementing, and driving initiatives that build the Red Bull brand and increase share of mind within the On Premise environment.

The ideal candidate will have 3-4 years of experience in FMCG marketing within a commercial environment, solid experience in On Premise (HORECA) trade marketing, and experience in event management and activation execution.

Key responsibilities include:

• Execute and adapt international consumer marketing initiatives to local market needs
• Collaborate closely with the national brand team to extend national campaigns into impactful On Premise activations
• Develop national consumer activation strategies across physical and digital touchpoints
• Co-create engaging and high-impact content with agencies for different segments, accounts, and events
• Develop industry marketing plans to reach the right stakeholders and decision makers in the On Premise business
• Adapt global industry concepts to local level and amplify the impact of them with the right integrations
• Develop hospitality concepts for both consumers and industry stakeholders to offer Red Bull experiences
• Contribute to the growth of the On Premise business by developing initiatives that increase consumption and brand relevance
• Support the achievement of key business KPIs such as distribution, visibility, and consumption
• Translate consumer, customer, and trade insights into scalable concepts and strategic actions
• Work closely with Sales, Brand, and other stakeholders to ensure aligned and impactful execution
• Take ownership of selected initiatives, managing projects end-to-end from ideation to execution
• Identify new opportunities, trends, and ideas to continuously improve impact in the On Premise environment

We offer a dynamic and entrepreneurial work environment, opportunities for professional growth and development, and a chance to be part of a global brand.

Requirements:

• 3-4 years of experience in FMCG marketing within a commercial environment
• Solid experience in On Premise (HORECA) trade marketing
• Experience in event management and activation execution
• Strong commercial acumen with an understanding of sales and financial drivers
• Proven ability to translate insights into actionable marketing plans
• Experience managing external agencies and production partners
• Strong understanding of field dynamics and ability to translate strategy into effective execution
• Strategic and innovative thinking with a hands-on, solution-oriented mindset
• Entrepreneurial approach with strong ownership and accountability
• Proven ability to manage projects end-to-end, from ideation to execution and evaluation
• Strong stakeholder management skills with the ability to collaborate across marketing, sales, and external partners
• Advanced analytical skills with the ability to interpret consumer, sales, and customer data
• Performance-driven mindset with the ability to track, evaluate, and optimize marketing activities
• Excellent communication, negotiation, and stakeholder management skills
• Ability to combine creative thinking with practical execution to deliver impactful initiatives
• Proficiency in MS Office; comfortable working within digital tools and platforms
• Living the Red Bull Culture and Company Values