Content Manager

As a Digital Content Manager at Zoopla, you will develop and execute content strategies tailored to a specific funnel. Your role will be to create compelling, data-driven content that drives audience action and business growth.

You will collaborate closely with marketing, product, CRM, and digital teams to map messaging to user profiles and consumer journeys, ensuring that the most motivating messages are delivered at each touchpoint.

Additionally, you will identify areas of friction in the user journey and refine content strategies to improve engagement and conversion.

Responsibilities

• Create messaging tailored to user profiles and consumer or customer journeys, ensuring the most compelling messages are delivered at each stage.
• Evaluate content effectiveness at every stage of the user journey and partner with the digital team to address engagement challenges.
• Work collaboratively to identify areas of friction in funnels, refining messaging and content strategies for your funnel to drive better outcomes.
• Oversee and create offsite and onsite editorial, ensuring consistent and cohesive content across all platforms.
• Partner with the CRM team to develop and optimise email content strategies.
• Partner with product teams to refine content within user journeys, ensuring they are clear, engaging, and audience-focused.
• Experiment with new content formats and approaches to improve engagement.
• Partner with performance marketing to craft compelling PPC ad copy that drives conversions and aligns with performance marketing goals.
• Partner with the SEO team to ensure that all content is SEO-optimised.
• Conduct audience research, building detailed user profiles to better understand audience types and their motivations.

Skills required

• Experience working in a digital marketing, content marketing or editorial role.
• Experience of working with content tools and systems, eg, Contentful or similar, briefing workflows.
• Strong understanding of copywriting, content marketing, SEO, conversion optimisation, and performance-driven content strategies.
• Proven ability to map content to specific marketing funnels, aligning with business objectives.
• Exceptional writing, storytelling, and editing skills with the ability to simplify complex topics.
• Strong ability to work cross-functionally with product, CRM, sales, and digital teams to create targeted, high-impact content.

Benefits

• Hybrid setup with 3 days in the office and 2 days remote work
• 25 days annual leave + additional leave benefits
• Cycle to work and electric car schemes
• Free Calm App membership
• Enhanced Parental leave
• Fertility Treatment Financial Support
• Group Income Protection and private medical insurance
• Gym on-site in London
• 7.5% pension contribution by the company
• Discretionary annual bonus up to 10% of base salary