Description
Join the team redefining how the world experiences design.
As a Design Lead in South Korea, you will develop a compelling creative vision that delivers and executes against the Country Content Strategy Lead and Country Manager's strategic priorities.
Key responsibilities include:
- Creative Direction: Develop and execute a creative vision that aligns with the country's content strategy, collaborating with local Marketing, SEO, and Community teams.
- Content Creation & Curation: Oversee the creation of content, including design kits, campaign documents, and in-house production, ensuring cultural relevance and adherence to brand guidelines.
- Market Understanding & Cultural Insights: Build and maintain a deep knowledge of local culture, consumer behavior, and design trends to inform content direction and strategy.
- Content Performance Monitoring & Analysis: Conduct template and element audits, perform content performance and gap analysis, and leverage data to shape creative direction.
- Partnership & Stakeholder Management: Partner with Country Content Strategy Lead, local SEO, Marketing, and Country Managers to align on creative goals and content needs.
- Competitive Analysis: Monitor competitor activity and creative trends across the region to identify new opportunities and maintain strategic edge.
- Project Management: Monitor project execution, mitigate risks, and escalate challenges when necessary to ensure timely, high-quality outcomes.
- Freelance & Creator Management: Oversee local freelance designers, manage recruitment, briefing, output review, and development.
- Reporting & Communication: Report on the performance and ROI of creative campaigns, using analytics to guide and improve future content plans and outputs.
- Feedback & Quality Assurance: Provide timely feedback and approvals across creative workstreams, maintaining alignment with both business goals and creative standards.
- Team Building & Culture: Contribute to and foster a collaborative, innovative, and high-performing regional creative team culture.
Requirements:
- Bachelor's degree in Design, Marketing, Communications, or a related field
- Proven experience in creative leadership roles, ideally with international, regional, or market-level remit
- Strong portfolio showcasing exceptional design work and content campaigns that reflect cultural resonance and local user needs
- Experience collaborating with cross-functional teams (SEO, Growth, Marketing, Product)
- Excellent communication, stakeholder management, and storytelling skills
- Results-focused mindset, balancing creative innovation with business and user goals