Description
We're looking for a Senior Ads Product Marketing Manager to shape the future of performance bidding, optimization, and measurement at Pinterest.
You’ll own the go-to-market strategy for new solutions that help advertisers align campaign delivery with the business outcomes they value most.
In this role, you’ll translate complex advertiser measurement needs into clear product strategy, positioning, and scalable go-to-market motions.
You’ll partner closely with Product, Engineering, Data Science, Measurement, Sales, Performance Solutions, and Product Operations to bring new lower-funnel solutions from early testing through broader adoption.
Your work will help advertisers optimize toward the outcomes that matter in their own measurement source of truth,and build greater confidence in Pinterest as a performance channel.
Responsibilities:
- Own product marketing strategy and go-to-market execution for Pinterest’s measurement-aligned bidding and optimization portfolio
- Build a deep understanding of advertiser measurement approaches, attribution models, lower-funnel objectives, and performance needs
- Define target segments, customer problems, value propositions, positioning, messaging, and proof points for early-stage and scaled bidding products
- Lead commercialization for alpha and beta programs
- Partner with Product, Engineering, Data Science, and Measurement teams to translate market insights into product requirements
- Serve as the voice of advertisers and Sales to Product, and the voice of Product to Sales
- Develop clear narratives, sales enablement, training, and customer-facing materials
- Establish success metrics across adoption, advertiser performance, sentiment, revenue impact, and operational readiness
- Drive cross-functional alignment across Sales, Performance Solutions, Measurement Solutions, Product Operations, Business Marketing, Legal, and other partners
Requirements:
- 5+ years of product marketing, ads marketing, or related experience
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Experience developing and executing product go-to-market strategies
- Experience bringing early-stage products or features through alpha, beta, and broader commercialization
- Strong understanding of lower-funnel advertising, conversion optimization, CPA/ROAS, attribution, and first- and third-party measurement approaches
- Technical fluency to understand and communicate how conversion signals, data integrations, attribution windows, optimization models, and bidding strategies affect advertiser outcomes
- Strong analytical judgment and experience using qualitative and quantitative data
- Proven ability to influence and build trusted partnerships across Product, Engineering, Data Science, Sales, Solutions, Operations, and executive stakeholders
- Exceptional written and verbal communication skills
- Demonstrated ability to use AI tools to improve research, analysis, or workflow efficiency
Benefits:
- Salary: $123,684-$254,644 USD
- Equity
Relocation Statement:
- This position is not eligible for relocation assistance.
In-Office Requirement Statement:
- This role will need to be in the office for in-person collaboration 1-2 times every 6-months and therefore must be within a commutable distance from a Pinterest office.