Description
The Senior Product Marketing Manager owns the development and execution of GTM plans for Enterprise Subscriptions products targeting the Financial Services industry.
This role focuses on defining customer segments, developing differentiated messaging, and driving adoption across key financial services audiences.
The successful candidate will partner closely with Product Management, Sales, Acquisition Marketing, Retention Marketing, and Partnerships teams to align product positioning, customer needs, and GTM execution strategies that support customer acquisition, engagement, and growth.
Key Responsibilities:
- Develop ideal customer profiles and tailored messaging for Financial Services segments and personas.
- Create and maintain positioning and messaging frameworks aligned to customer needs and business priorities.
- Analyze market trends, customer insights, and competitive dynamics to identify opportunities for differentiation and growth.
- Partner with Product Management and Product Strategy teams to support launches, feature adoption, and customer feedback initiatives.
- Collaborate closely with Sales and Partnerships teams to align messaging with customer pain points and sales priorities.
- Develop and execute GTM plans for new and existing products, features, and services.
- Support sales enablement through training, messaging, demos, and customer-facing materials.
- Partner with Acquisition Marketing on campaigns, audience targeting, and product storytelling.
- Measure and analyze the effectiveness of GTM programs, messaging, and enablement initiatives.
- Support development of customer case studies, testimonials, and thought leadership content.
Requirements:
- 9+ years of experience in B2B product marketing, product management, consulting, or related fields.
- Deep expertise in Financial Services, FinTech, or business information industries.
- Experience marketing subscription-based or enterprise information products and services.
- Proven ability to develop and execute effective GTM strategies and messaging frameworks.
- Strong communication, storytelling, and presentation skills.
- Experience collaborating cross-functionally across Product, Sales, Marketing, and Partnerships teams.
- Ability to distill complex products and concepts into clear customer value propositions.
Benefits:
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program