Creative Strategist

We are seeking a Creative Strategist to lead the data-driven strategic planning and development of creative concepts for various platforms. As a Creative Strategist, you will oversee the execution of creative projects and campaigns from concept to delivery, partnering closely with copywriters, designers, and the performance marketing team.

Responsibilities:

• Lead the data-driven strategic planning and development of creative concepts for platforms like Meta, Google (YouTube), TikTok, Reddit, and emerging channels
• Oversee execution of creative projects and campaigns from concept through final delivery, partnering closely with copywriters, designers, and performance marketing team
• Systematically develop new creative concepts, angles, hooks, and storylines for each of these platforms, and keep a steady pipeline of new winning creatives
• Write paid media video scripts and brief content creators, guiding hooks, pacing, and messaging to make sure UGC and video ads land the strategy on camera
• Analyze the performance of live campaigns and creatives against KPIs, turning results into concrete learnings for the next round of testing
• Track competitor and category creative trends across channels, including where creative fatigue is setting in
• Work with the performance marketing team on incrementality and lift testing to figure out how much of a result actually came from the creative versus targeting or bidding
• Keep an eye on new and emerging ad channels, and make the call on when it's worth building creative strategy for one
• Build and maintain a framework connecting creative variables (hook type, format, messaging angle) to CTR, CVR, CAC, and ROAS
• Deliver clear, actionable reports for stakeholders

Required Qualifications:

• 3+ years in creative strategy, performance marketing, or similar, with ownership over the strategy, ideally in B2C or D2C ecommerce
• Hands-on understanding of how platforms like Meta Advantage+ and Google Performance Max actually score, learn from, and prioritize creative assets
• Strong portfolio or case studies demonstrating strategic thinking behind creative campaigns
• Solid grasp of creative testing methodology: statistical significance, test design, and knowing when a test is underpowered
• Comfortable working directly with performance data (CTR, CVR, CAC, ROAS, frequency) to make and defend creative decisions, and willing to drop a 'great idea' when the numbers say otherwise
• English fluency required, with German being an added advantage

Preferred Qualifications:

• Background in consumer electronics, gaming, or creator-economy brands
• Experience briefing and directing UGC creators
• Proven track record handling mid-to-high six-figure budgets and delivering strong ROI
• Fluent in the current AI creative toolkit (generative image/video, dubbing/localization) and AI-powered bidding , enough to brief, direct, and quality-check the work, not necessarily to operate every tool
• Solid understanding of attribution, conversion tracking, and first-party data strategies

What's in It for You:

• Ownership over the creative strategy for campaigns with meaningful budget and visibility across the business
• Elgato is genuinely open to experimentation. We back bold ideas and aren't afraid to go a little off-script when it makes sense.
• Our products are used and loved by millions of creators around the world.
• You'll be part of a well-resourced team within the Corsair Group, while still working at the speed of a brand that moves like a startup.
• Competitive package, hybrid working in Munich, and gear discounts you'll actually use