Description
The Digital Channels Manager plays a lead role in overseeing the organisation's digital channel infrastructure and delivering a strategy that optimises the website, social media and email marketing.
The postholder manages key relationships with external suppliers including the website agency, email marketing platform and social media management system and oversees the delivery of a digital roadmap centred on achieving business goals.
With a strong focus on user experience, engagement, continuous improvement and digital innovation, the Digital Channels Manager provides strategic advice to optimise and grow the organisation's channels.
Adept at project management, the postholder delivers major digital initiatives, working closely with internal and external stakeholders to deliver projects on time, to budget and to specifications.
Working closely with the Senior Digital Channels Officer, the postholder builds digital capability across the organisation, providing technical advice, best practice guidance and training.
The postholder also line manages the Senior Digital Channels Officer.
Main duties of the job
- Shape and improve the website, email and social media channels.
- Lead relationships with digital suppliers and platform providers.
- Deliver a user-focused digital roadmap aligned to organisational priorities.
- Maintain robust digital processes, policies and governance.
- Build digital capability across the organisation through training, support and insight.
Benefits
- 30 days annual leave (plus bank holidays)
- Pension scheme
- Cycle to work scheme
- Salary sacrifice schemes
- Travel season ticket loans
Person Specification
Essential
- Extensive experience of delivering complex digital projects with multiple internal and external stakeholders that meet organisational objectives.
- Excellent digital skills with a good understanding of SEO, AEO, UX, analytics, testing solutions, digital design and social media.
- Experience of developing and implementing digital channel strategies, with knowledge of CRM, email marketing systems, social media channels, Google Tag Manager, tracking and analytics.
- Extensive experience managing website CMS systems, and of leading agency relationships on maintenance and technical development.
- Experience of analysing data and sharing insight at various levels of an organisation to improve performance.
- Solid experience of managing tender processes and procurement exercises.
- The ability to operate with a high degree of flexibility in covering a range of activities, from high-level and strategic to operational and transactional, at the same time.
- Track record of effectively managing people by building strong relationships and providing a blend of support, development and performance management that enables direct reports to work at their best.