Brand Marketing Partner

That Game Company's 3rd party publishing team is seeking a Brand Marketing Partner to own how their games reach, resonate with, and grow audiences. You will lead social strategy, creator partnerships, viral campaigns, and community growth across titles they publish - shaping each game's voice and building the systems that make reach repeatable and culturally relevant. This role blends brand storytelling with growth execution: designing campaigns that travel, building creator relationships that matter, and nurturing communities that convert curiosity into lasting connection.

Responsibilities

• Define and execute growth-oriented social and brand strategies that reflect the unique identity of each game published
• Design and launch high-impact digital and physical campaigns that drive massive organic reach and engagement
• Lead end-to-end influencer and creator initiatives, from scouting and outreach to production, launch, and performance tracking
• Build and nurture communities across Discord, Steam, Reddit, TikTok, Instagram, and emerging platforms, turning engagement into genuine connection and measurable growth
• Create content that travels, from reactive posts and cultural moments to short-form video and campaign tentpoles
• Build the systems, playbooks, calendars, and metrics that make virality repeatable and learnable
• Partner cross-functionally with Content, Production, and partner studios to build narratives that expand games' presence
• Listen deeply to players and creators, surfacing insights that guide communication strategy and product positioning

Requirements

• Entrepreneurial and self-driven. Thrives in ambiguity, moves fast, and builds what doesn't exist yet. Excited about building from 0 to 1
• Proven track record building and scaling audience growth at a digital-first company
• Sharp creative instinct paired with analytical discipline. Designs campaigns worth sharing and knows exactly why they worked
• Deep understanding of platform mechanics, creator culture, and audience behavior across TikTok, Instagram, YouTube Shorts, and emerging platforms
• Excellent writing and communication skills with the ability to shift voice across brands, audiences, and moments
• Experience leading complex, cross-functional projects from concept to launch with precision and accountability
• Familiarity with gaming communities and their cultures is a strong plus, paired with genuine curiosity for audiences less represented in gaming
• Streaming and on-camera communication skills are a plus

Perks

• Paid Time Off, Holidays and Two Weeks Winter Break
• Employees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company. Moreover, these benefits start on the first day of the job,there’s no waiting period before they kick in
• Pet Insurance
• Compassionate leave for employees who need to take care of their family members
• Pre-tax wellness stipend
• Pre-tax work from home stipend
• Access to savings plan (401K program) with company match
• Mental health resources including Headspace membership and Employee Assistance Program (EAP)
• Discount portal for everyday goods and services
• Employee inclusive and diversity initiatives such as Grow Together
• Support for personal professional development