Email & SMS Specialist

Sur La Table is looking for an Email & SMS Specialist to own the end-to-end lifecycle of email and SMS campaigns , from calendaring and creative build through testing, deployment, and performance analysis.

As Email & SMS Specialist, you will be the go-to expert on audience segmentation, campaign optimization, and AI-driven workflow improvements. Within the first six months, you will have full ownership of the campaign calendar, established A/B testing cadences that move key metrics, and introduced at least one new AI-powered process that helps the team scale during peak periods.

Responsibilities:

• Lead the email and SMS campaign creation process from start to finish , template creation, image slicing, creative placement, audience selection, QA, and deployment.
• Partner with Brand Marketing, Creative, and Merchandising teams on day-to-day execution of email and SMS sends.
• Build and maintain the monthly email and SMS calendar, aligning promotions and content to drive engagement.
• Manage the daily quality assurance process with stakeholders across partnerships, branding, and creative to ensure on-time delivery and accuracy.
• Monitor, analyze, and report on key metrics (open rates, click-through rates, conversions) and identify trends to optimize performance.
• Design and execute A/B tests on subject lines, copy, send times, and creative to improve engagement.
• Lead adoption of AI tools across the campaign workflow , drafting copy, segmentation, QA, and reporting , and pilot new tools that help the team scale during high-volume periods while preserving Sur La Table's voice.
• Partner with the Analytics/CRM team to deepen audience segmentation expertise and integrate customer insights into campaign strategies.
• Stay current on email and SMS marketing trends, tools, and best practices, and drive process improvements across teams.

Requirements:

• Bachelor's degree or equivalent.
• 1–3 years of hands-on email marketing experience.
• Proven experience using generative AI tools or AI features within email/SMS platforms to improve productivity and results.
• Strong analytical mindset with the ability to translate campaign data into actionable recommendations.
• Excellent attention to detail and ability to manage multiple campaigns simultaneously.
• Curiosity and willingness to experiment, paired with sound judgment about where human review and brand voice matter most.

Benefits:

• Paid time off policies
• RRSP match
• Medical, dental, and vision coverage
• A variety of supplemental benefit options
• Employee discounts across our portfolio of brands