Description
We are looking for a Product Marketing Manager to support go-to-market strategies, product positioning, and sales enablement for the Nylas platform.
This is a highly strategic role that requires deep experience in product marketing, a strong understanding of the developer-focused SaaS landscape, and a proven ability to drive revenue through compelling positioning, messaging, and execution.
As a Product Marketing Manager, you will partner with our Sr. Product Marketing Manager to own the development and execution of marketing strategies that resonate with our target customers, influence our roadmap, and enable our go-to-market teams. You’ll partner closely with Product, Sales, and Customer Success teams to drive adoption, market expansion, and revenue growth.
Responsibilities:
- Customer Insights & Voice of Customer – Lead a structured customer research program across segments and ICPs to deeply understand how teams build, adopt, and scale communications and AI-driven workflows.
- Customer Advisory Program – Own and operate Nylas’ Customer Advisory Board, managing a regular forum for strategic customers to engage directly with our product team.
- Customer Stories & Proof Points – Own the development of high-impact case studies, customer narratives, and reference programs that demonstrate real-world value.
- Competitive Intelligence & Battlecards – Drive ongoing competitive analysis across direct and adjacent players.
- Customer Adoption & Lifecycle Programs – Design and execute programs that improve activation, adoption, and expansion across the customer lifecycle.
- Customer Enablement & Education – Partner with Sales and Customer Success to develop enablement materials, product work sessions, and customer-facing resources that help teams successfully implement and scale with Nylas.
- Growth and Demand Focus – Continuously refine ICP definitions, segmentation, and messaging based on customer insights, usage patterns, and deal feedback.
- Performance Metrics & Optimization – Define key success metrics, analyze performance data, and refine marketing strategies based on insights.
Requirements:
- Experience – 3-5+ years of product marketing experience in B2B SaaS, with a strong preference for developer-focused, API-driven, or technical platforms.
- AI-Obsessed - Deep proficiency with AI tools for research, content, and workflows.
- Strategic Leadership – Proven ability to develop and execute go-to-market strategies at scale, driving measurable business impact.
- Technical Acumen – Strong understanding of APIs, developer ecosystems, and cloud-based platforms.
- Sales & GTM Collaboration – Experience working closely with Sales, Customer Success, and Product teams to drive revenue and adoption.
- Analytical & Data-Driven – Expertise in market research, customer insights, and performance analytics to inform strategy.
- Communication & Storytelling – Exceptional written and verbal communication skills, with experience crafting compelling narratives for executive, sales, and customer audiences.
- Cross-Functional Influence – Ability to work across departments and influence senior stakeholders to align on strategy and execution.
- Education – Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.
Interview Process:
- Round 1: 30 minute Google Meet discussion with the hiring manager
- Round 2: Take home assignment to be followed by a 60-minute Google Meet panel discussion
- Round 3: 45 minute Google Meet interviews with 3-4 team members (max 4 hours)