Senior Art Director, Demand Gen

Secure Every Identity, from AI to Human Identity is key to unlocking AI's potential. Okta secures AI by building a trusted infrastructure.

The Brand & Creative Team

The Brand & Creative team shapes Okta's perception, creating cohesive brand expressions that drive commercial momentum.

The Senior Art Director, Demand Gen Role at Okta

We're seeking an experienced Senior Art Director, Demand Gen to lead visual creative for global demand generation and growth initiatives.

Responsibilities

• Lead Campaign Art Direction: Establish aesthetic direction, narrative hierarchy, and design standards for integrated campaigns.
• Direct End-to-End Digital Systems: Concept, design, and direct multi-channel asset suites across the conversion funnel.
• Partner on Growth Strategy: Collaborate with Demand Gen leaders, Global Campaign managers, and copywriters to translate campaign briefs into visual narratives.
• Iterate with Performance Data: Evaluate campaign analytics, engagement heatmaps, and creative A/B testing results to refine designs.
• Scale Brand Guidelines in Performance Channels: Ensure visual consistency, accessibility, and responsive web standards.
• Build Reusable Design Toolkits: Develop modular Figma components, campaign templates, and layout systems.
• Foster Creative Collaboration: Partner with copywriters, motion designers, web producers, and external creative agencies.

Requirements

• Extensive Experience: 6+ years of art direction or senior visual design experience in B2B SaaS, enterprise tech, or top-tier digital agencies.
• A Stellar Digital Portfolio: Showcase sophisticated typography, visual hierarchy, layout design, and modular creative systems.
• Deep Conversion Design Intuition: Expertise in UX/UI best practices, digital visual hierarchy, mobile-first design, and conversion rate optimization.
• Mastery of Creative Tooling: Advanced proficiency with Figma and Adobe Creative Cloud.
• Data-Informed Creative Mindset: Comfort reviewing performance metrics and using data to inform creative iteration.
• Cross-Functional Communication & Storytelling: Strong verbal and visual presentation skills.
• Collaborative Spirit: Proactive, self-starter mentality with experience partnering with copywriters and mentoring junior designers.