# Field Marketing Manager

**Company**: Cresta
**Location**: United States, Remote
**Work arrangement**: remote
**Experience**: mid
**Job type**: full-time
**Salary**: $110,000 - 150,000 + Equity
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/cresta/jobs/5121139008
**Canonical**: https://yubhub.co/jobs/job_ff87f8b8-879

## Description

We're seeking a Field Marketing Manager to join our high-impact team. You'll own the event experience from concept to execution, bringing innovative ideas to life that differentiate our brand, deliver memorable experiences, and drive business results.

Responsibilities:

* Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success.
* Set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance.
* Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration
* Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations)
* Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps
* Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value
* Partner with demand gen and digital to create multi-channel campaigns to drive registration
* Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy
* Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact
* Own repeatable processes and workflows across event types, verticals, and regions
* Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement
* Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping

Qualifications:

* Bachelor’s degree or equivalent practical experience
* 3–5 years of experience in B2B field/event marketing or integrated campaign roles
* Strong project management capabilities,able to juggle multiple programs at once
* Excellent communicator who can influence up, down, and across functions
* Analytical mindset with experience in reporting on event performance and ROI

Preferred Qualifications:

* Experience with AI, Contact Center, or Customer Experience solutions
* Experience supporting account-based field strategies
* Previous sales/SDR experience or strong familiarity with sales processes
* Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly

Perks & Benefits:

* Medical, dental, and vision plans that are designed to fit you and your family’s needs.
* Flexible vacation time to promote a healthy work-life blend.
* Paid parental leave to support you and your family.
* Monthly Gym & Phone allowance
* Work from home office stipend to help you succeed in a remote environment.
* Lunches and dinners included for in-office employees via Grubhub

Compensation at Cresta:

* Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
* The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
* Salary Range: $110,000 - 150,000 + Equity

## Skills

### Required
- project management
- event marketing
- field marketing
- demand generation
- digital marketing
- sales enablement
- data analysis
- reporting
- budgeting
- vendor management

### Nice to have
- AI
- Contact Center
- Customer Experience
- account-based field strategies
- sales
- Salesforce
- Hubspot
- Gong
- Mobly