# Business Development Manager - High Net Worth (HNW) Market

**Company**: AIA
**Experience**: senior
**Job type**: full-time
**Category**: Sales
**Industry**: Finance
**Wikidata**: https://www.wikidata.org/wiki/Q30255387

**Apply**: https://aia.wd3.myworkdayjobs.com/en-US/External/job/Hong-Kong-HK-AIA-Hong-Kong--Macau/Business-Development--HNW-Business--Principal---Consultant_JR-70092-3?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ff7b566f-9f7

## Description

At AIA, we're driving a movement to create a healthier, more sustainable future for everyone. As part of our marketing, distribution & partnership team, you'll play a vital role in advancing this movement by inspiring meaningful connections with customers, partners, and stakeholders, and delivering purpose-led brand positioning and messaging.

**About the Role**

This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. You'll manage and develop business traction with partners to increase sales volume and maximise HNW business opportunities.

**Roles and Responsibilities:**

- Aggressively hunt new business within the HNW market, converting opportunities into measurable premium growth.

- Demonstrate strong knowledge and understanding of the HNW segment, including client needs, buying behaviour, and value drivers in international insurance distribution.

- Penetrate core international brokers by developing strategic broker plans, influencing broker engagement, and expanding the pipeline through priority partners.

- Work effectively with internal stakeholders to remove barriers, accelerate deal execution, and ensure seamless customer servicing.

- Collaborate and share learnings with teammates to collectively improve conversion and tap market share.

- Mobilise offshore consultant teams to execute targeted engagement strategies and ensure our AIA brand is effectively positioned with bankers in Singapore.

**Requirements:**

- Bachelor's degree

- Proven experience in business development within insurance (or a closely related financial services environment), with demonstrable success in HNW or complex high-value distribution channels.

- Strong ability to manage and grow relationships with international brokers and influence outcomes through partnership engagement.

- Confidence and capability to build new relationships quickly, pursue opportunities proactively, and maintain a positive, resilient sales mindset.

- Deep understanding (or strong learning ability) of HNW clients and distribution dynamics.

- Excellent communication and stakeholder management skills, with the ability to align internal teams to external broker priorities.

- Ability to lead and coordinate offshore resources, ensuring execution quality, timely deliverables, and consistent market messaging.

**Others:**

- You are preferred to obtain the license of Insurance Authority (IA) (Paper 1, 2, 3 and 5).

- You are required to acquire the relevant license(s) if your job involves regulated activities.

## Skills

### Required
- business development
- insurance
- HNW market
- partnership engagement
- stakeholder management

### Nice to have
- Insurance Authority (IA) license
- Paper 1, 2, 3 and 5

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Source: [Apply at aia.wd3.myworkdayjobs.com](https://aia.wd3.myworkdayjobs.com/en-US/External/job/Hong-Kong-HK-AIA-Hong-Kong--Macau/Business-Development--HNW-Business--Principal---Consultant_JR-70092-3?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)