# Demand Generation Manager - Paid Social

**Company**: Canopy
**Location**: Draper, UT
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/canopytax/jobs/4423103009?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ff7754bb-a9d

## Description

Demand Generation Manager - Paid Social at Canopy

We are looking for a hands-on paid media operator to own our paid social program end-to-end, building audiences, launching and testing campaigns, managing creative, and reporting on pipeline and net new revenue.

**The Opportunity** The Demand Generation Manager - Paid Social at Canopy will own our paid social program end to end , building audiences, launching and testing campaigns, managing creative, and reporting on the pipeline and net new revenue that spend produces.

**Responsibilities**

- Paid social ownership: Plan, launch, optimize, and scale paid campaigns across Meta, LinkedIn, Reddit, and emerging platforms.

- Audience building: Build and maintain the audience layer that makes paid work , matched and custom audiences, ICP and ABM segments, retargeting pools, lookalikes, and suppression lists , using firmographic, intent, and CRM data.

- Testing and experimentation: Run a continuous, structured test roadmap across audiences, creative, offers, placements, and landing pages.

- Attribution and storytelling: Dig into performance from multiple angles , platform data, HubSpot and Salesforce, multi-touch attribution, and self-reported attribution , to connect spend to MQLs, SQLs, pipeline, and net new revenue.

- Budget management: Own the paid social budget month to month and quarter to quarter.

- Creative management: Brief, prioritize, and manage creative requests with our design and content teams.

- Content ideation and creation: Partner with content and product marketing on campaign concepts, offers, and messaging angles.

- Influencer and community partnerships: Work with industry influencers, creators, and communities on sponsored content, co-branded programs, and paid amplification.

- Collaboration: Work closely with demand gen, content, product marketing, sales, and RevOps to align campaigns with the broader plan.

- AI-enabled workflow: Use AI as a daily-workflow default for ad copy variants, audience and competitor research, creative concepting, and performance analysis.

**Requirements**

- Bachelor’s degree in Marketing, Business, or a related field.

- 4+ years of hands-on paid media experience with a heavy emphasis on paid social , Meta, LinkedIn, Reddit, or similar , in B2B or B2C.

- A track record of driving measurable business results, not just clicks and leads.

- Deep, in-platform expertise: campaign architecture, bidding strategies, conversion tracking, pixels and CAPI, and platform reporting.

- Proven ability to build and manage audiences, including matched, custom, and lookalike audiences, ABM target lists, and suppression lists.

- Strong analytical skills, with comfort moving between ad platform data, CRM data (HubSpot and Salesforce), and spreadsheets to answer attribution questions from multiple angles.

- Experience owning a media budget and reporting on efficiency metrics such as CPL, cost per MQL and SQL, CAC, and pipeline per dollar.

- Ability to write clear, persuasive ad copy and to write creative briefs that designers and video editors can actually run with.

- Experience working with influencers, creators, or community sponsorships is a plus.

- Relationship builder who can collaborate across marketing, sales, and RevOps.

- Bias for action and a genuine appetite for testing.

- Attention to detail and strong organizational skills.

- Fluent in using AI tools as a daily-workflow default, with the ability to build custom AI skills/Gems/GPTs (or equivalent) to support recurring demand gen tasks.

**Benefits**

- Flexible Paid Time Off

- Health Benefits

- 401(k)

- Mental Health

- Paid New Parent Leave & Birthing Parent Leave

- Supplemental Benefits

- Nectar

- Company Events

- ERG Committees

- Fully-stocked kitchen

## Skills

### Required
- Meta
- LinkedIn
- Reddit
- Google Ads
- HubSpot
- Salesforce
- AI

### Nice to have
- influencer marketing
- community sponsorships

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/canopytax/jobs/4423103009?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)