# Associate Director, Marketing - Life Cycle Management/HCP Marketing

**Company**: Tezepelumab Marketing
**Location**: Wilmington, Delaware, United States of America
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://astrazeneca.eightfold.ai/careers/job/563877690381958?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ff3bca10-80a

## Description

At AstraZeneca, we turn ideas into life-changing medicines. Join us as Associate Director, Marketing in Wilmington, DE for the respiratory team, where you will play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients' lives.

As an Associate Director, you will be responsible for bringing Brand Strategy to realization through leadership of market research, insight and analytics, brand positioning and messaging, and integrated launch plans. You will establish strong alliances with other marketing peers across consumer/HCP, Corporate Affairs, Medical, Regulatory and Access partners. Your role will also involve leading defined work streams and brand opportunities as defined by Marketing Leaders, with accountability for the end product. You will define success metrics; monitor and identify continuous improvement opportunities.

Key responsibilities include:

- Overseeing the launch readiness and launch for future indications and LCM activities, including coordination across the cross-functional team, ensuring dynamic strategic and tactical plans are built and aligned across the organization

- Developing and delivering disease state engagement and foundational brand campaign/plans/messages in support and preparation of new launches

- Maintaining strong knowledge of the clinical disease state and guidelines; confidently engaging clinicians and external experts in clinical discussions to prepare for launch

- Prioritizing customer needs; designing, refining, and articulating clear value propositions that resonate across segments

- Applying the latest analytical and research techniques to deepen insights into customers, market dynamics, and competitive landscapes

- Building clear, compelling brand narratives and assets that differentiate and drive preference

- Participating in budget planning; managing operational spend, forecasts, and ROI to meet financial objectives

- Defining and tracking KPIs to assess customer/patient engagement and brand program effectiveness; reporting results and actions

- Reviewing market insights, anticipating trends, and mapping the patient journey using qualitative and quantitative analysis

- Translating digital strategies into measurable business outcomes, tying tactics to conversion, engagement, and brand growth

- Identifying innovative approaches to address market challenges; contributing to the evolution of brand strategies and tactical plans

Essential for the role:

- Bachelor's Degree

- 3+ years of experience in one or a combination of: pharmaceutical, healthcare, scientific, clinical, institutional, or related industry experience

Desirable for the role:

- Experience in GI diseases, with Gastro HCPs, and/or GI specialty medicines

- Advanced Degree in Business, Marketing, or Science

- Strong presentation and negotiation skills

- Ability to successfully work through ambiguity

- Marked capability in driving work at pace, leading cross-functionally, operating in ambiguity, and in a matrixed environment

- Demonstrated Learning Agility

- Experience leading both HCP marketing strategy and tactics (AD level work)

- Experience on launches or pre-launch brands (segmentation, opportunity sizing, narrative development, disease state education campaigns, etc.)

- Sales Experience (sales professional, first-line manager)

## Skills

### Required
- Brand Strategy
- Market Research
- Insight and Analytics
- Brand Positioning and Messaging
- Integrated Launch Plans
- Cross-Functional Team Leadership
- Budget Planning
- Operational Spend Management
- ROI Analysis
- KPI Development
- Customer/Patient Engagement
- Brand Program Effectiveness
- Market Insights
- Competitive Landscape Analysis
- Digital Strategy
- Business Outcomes
- Innovation
- Brand Evolution

### Nice to have
- GI Diseases
- Gastro HCPs
- GI Specialty Medicines
- Advanced Degree in Business
- Marketing
- Science
- Presentation and Negotiation Skills
- Ambiguity Management
- Learning Agility
- HCP Marketing Strategy
- Tactics
- Launch Planning
- Pre-Launch Brands
- Segmentation
- Opportunity Sizing
- Narrative Development
- Disease State Education Campaigns
- Sales Experience

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Source: [Apply at astrazeneca.eightfold.ai](https://astrazeneca.eightfold.ai/careers/job/563877690381958?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)