# Brand & Motion Designer

**Company**: Gusto
**Location**: Denver, CO
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $146,000/yr to $183,000/yr in Denver & most remote locations, and $177,000/yr to $222,000/yr in San Francisco, Seattle & New York
**Category**: Design
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/gusto/jobs/7728150?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ff1aef84-18d

## Description

At Gusto, we're on a mission to grow the small business economy.

We handle the hard stuff , payroll, health insurance, 401(k)s, and HR , so owners can focus on their craft and their customers.

As a Brand & Motion Designer, you will be a hands-on maker who loves the craft of visual design and motion, takes real ownership of creative output, and wants to help define how Gusto looks, feels, and moves across our brand.

**Responsibilities**

- Design and execute visual and motion work across product launches, product education, brand campaigns, events, and digital channels

- Design and evolve brand systems, including motion guidelines, templates, and guardrails, that help the broader organization produce on-brand work consistently

- Integrate motion into the brand design process, establishing principles and patterns for animation that extend our visual identity into dynamic and digital formats

- Direct and evaluate AI-generated creative work, setting the standard for what's on-brand, what needs to be pushed further, and what shouldn't ship

- Use AI tools to compress the distance between concept and execution, exploring more territory, iterating faster, and raising the quality bar on every deliverable

- Partner closely with other creatives and cross-functional partners across marketing, product, and growth from early concept through final delivery

- Build repeatable templates and workflows that enable faster turnaround without sacrificing quality

- Maintain brand integrity across a wide range of deliverables , including work where AI tools played a role in production , ensuring everything feels cohesive, human, and unmistakably Gusto

**Requirements**

- 6+ years of experience in brand design, visual design and motion for in-house studios, agencies, or content teams

- A portfolio that demonstrates robust design skills and creative thinking is required. It should include brand identity, product marketing, campaigns, and digital content.

- Robust design instincts across typography, color, composition, and motion direction

- Expert proficiency in motion design principles and tools , Figma and Adobe Creative Cloud and motion tools like Calvary, Rive and Lottie

- A demonstrated point of view on AI in creative work , how to direct it, when to override it, and what it means to maintain a high creative standard when AI tools are part of the process

- Comfort migrating between big, brand-defining work and fast-turn executional needs

- Proficient collaboration skills across creative, production, marketing, and product partners

- A maker mindset , you enjoy improving how work gets made, not just making the work itself

- Experience developing or contributing to creative standards for AI-assisted production , guardrails, evaluation criteria, or workflows that help a team produce at a higher level with these tools.

**Compensation Details** Our cash compensation range for this role is $146,000/yr to $183,000/yr in Denver & most remote locations, and $177,000/yr to $222,000/yr in San Francisco, Seattle & New York.

## Skills

### Required
- Figma
- Adobe Creative Cloud
- Calvary
- Rive
- Lottie
- Motion design
- Typography
- Color theory
- Composition

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/gusto/jobs/7728150?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)