# FBS - SEO (Search Engine Optimization) & GEO Specialist

**Company**: Capgemini
**Location**: Bogotá
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance
**Wikidata**: https://www.wikidata.org/wiki/Q1034621

**Apply**: https://jobs.workable.com/view/dUptQtwwGUpCJYoi4ka7vg/hybrid-fbs---seo-(search-engine-optimization)-%26-geo-specialist-in-bogot%C3%A1-at-capgemini
**Canonical**: https://yubhub.co/jobs/job_fdbb1a28-1e2

## Description

Our Client is a leading insurer seeking a FBS - SEO (Search Engine Optimization) & GEO Specialist to join their Digital Acquisition & Growth Marketing team.

**Role Description:**

As a FBS - SEO (Search Engine Optimization) & GEO Specialist, you will focus on GEO (generative engine optimization) and SEO (search engine optimization) strategies to increase Farmers.com visibility across LLM/AI search such as Google AIO, ChatGPT, Perplexity, etc.

**Responsibilities:**

- Develop and execute SEO and GEO strategies to improve Farmers.com visibility

- Conduct onsite and offsite improvements, including obtaining external citations

- Perform outreach efforts to relevant sites and articulate goals and asks for each project

- Execute action plans on deadline, connecting with other teams to complete projects, reporting on project status, benchmarking, and report building

- Work on complex projects and execute on results-oriented solutions for organic and AI search

- Act as a project lead on one or more moderately complex to complex projects, or lead one or more of a particular aspect of complex projects

- Develop project plans, schedules, and measure project success

- Ensure all project summaries, progress reports, and out-of-scope changes are written and reported within the project schedule

- Execute on detailed tasks, project deliverables, and schedules throughout the project development

- Identify project risks and priority issues

**Requirements:**

- Fluent English proficiency

- Search Engine Optimization skills

- GEO - Advanced skills

- Digital PR - Intermediate skills

- Proficiency in Brightedge, Semrush, Ahrefs, seoClarity, and Google Lighthouse

**Benefits:**

- Competitive salary and performance-based bonuses

- Comprehensive benefits package

- Career development and training opportunities

- Flexible work arrangements

- Dynamic and inclusive work culture within a globally renowned group

- Private Health and Dental Insurance

- Pension Plan

- Meals tickets

- Life Insurance

## Skills

### Required
- Search Engine Optimization
- GEO
- Digital PR
- Brightedge
- Semrush
- Ahrefs
- seoClarity
- Google Lighthouse