# Senior Social Media Manager

**Company**: Greenlight
**Location**: Atlanta
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $125,000-155,000
**Category**: Marketing
**Industry**: Finance

**Apply**: https://jobs.lever.co/greenlight/45c146f3-e1f3-41d8-adec-1e17cf1321b2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_fd70c554-da0

## Description

Greenlight, a leading family fintech company, is seeking a Senior Social Media Manager to oversee organic social and influencer programs.

The ideal candidate has a proven track record of growing brand reach and engagement, supported by compelling case studies and measurable results.

Responsibilities:

- Build and execute aggressive social media strategies to drive reach and engagement across target audiences (parents and teens).

- Develop and implement a holistic annual influencer strategy.

- Manage multi-channel organic social content calendar (TikTok, Instagram, YouTube, Facebook, LinkedIn, etc.).

- Lead external social and influencer agency partners.

- Manage social sweepstakes and giveaways.

- Partner with the Growth team to source content for paid social ads.

- Identify emerging social opportunities and make strategic recommendations.

- Lead UGC content creation program.

- Contribute to product marketing and brand campaigns.

- Strengthen Customer Service communications.

- Oversee social reporting and analytics.

Requirements:

- 7+ years of experience in social strategy, influencer programs, and digital content development.

- In-depth knowledge of social platforms and algorithms.

- Proficiency in producing shareable and engaging social-first content.

- Experience managing external agencies is a plus.

- Experience with consumer tech brands and speaking to an audience of parents is a plus.

- Strong leadership skills, with experience mentoring junior talent.

Benefits:

- Medical, dental, vision, and HSA match

- Paid life insurance, AD&D, and disability benefits

- Traditional 401k with company match

- Unlimited PTO

- Paid company holidays and pop-up bonus holidays

- Professional development stipends

- Mental health resources

- 1:1 financial planners

- Fertility healthcare

- 100% paid parental and caregiving leave

- Flexible WFH opportunities

- Fully stocked kitchen and catered lunches

## Skills

### Required
- social media strategy
- influencer programs
- digital content development
- social platform management
- content creation

### Nice to have
- experience with consumer tech brands
- speaking to an audience of parents
- leadership skills

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/greenlight/45c146f3-e1f3-41d8-adec-1e17cf1321b2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)